HomeMy WebLinkAbout071425 Special Session City Council Workshop Retreat- Added After Meeting
2026Workplan – Lodging Tax Advisory Committee
Port Townsend Lodging Tax Advisory Committee’s (LTAC’s) vision of sustainable tourism
is to reinvest community resources to enhance the lives of both residents and visitors.
- Continue to invest in understanding our visitor economy, creative economy, and intersections of
the two, and how they fit in the broader economic outlook for the region and city, including
data collection, reporting, and public education.
- Focus the LTAC budget in a few key areas:
o Visitor Information Services: continue the hub and spoke model with in-person and
digital visitor services, including website and social media support, providing a warm
and welcoming atmosphere year-round.
o Marketing: Build on new brand and destination development with the aim of a year-
round visitor economy that is more inclusive and responsive to local businesses.
Continue to understand and respond to travel trends and adapt to future generations
who rely more heavily on technology.
o Grants: Focus grant making program on increasing visitation in the spring, fall, and
winter. Continually refine grantmaking process.
- Special projects of LTAC may include participation in infrastructure development that serves
visitors and residents, economic impact studies, participation in transit initiatives, and
participation in planning that could support a digital readerboard.