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LIBRARY ADVISORY SPECIAL MEETING AGENDA
November 19, 2020| 2:30 p.m. | Online
****The State of Emergency declared by Governor Inslee temporarily prohibits in-person
contacts with the public required by the Open Public Meetings Act and the Public Records Act.
The May 29, 2020 Public Health Order by Jefferson County Health Officer Thomas Locke also
states no in-person meetings are allowed. Council will be participating by teleconference****
Submit public comment emails to be read aloud (up to three minutes per person) to:
Submit public comment emails to be read aloud (up to three minutes per person) to:
publiccomment@cityofpt.us or join in person via computer or tablet at http://joinwebinar.com
enter the 9 digit Webinar ID 225-540-899 or listen by phone only (listening mode only) United
States: +1 (415) 655-0060 access code: 448-180-272#
Local Dial In – (360) 390-5064 access code: 448-180-272#
I. Call to Order
II. Roll Call
III. Introductions
IV. Approval of Agenda
V. Old Business
a. none
VI. New Business
a. Library Strategic Planning Process Update with Library Director Melody Sky Eisler and
Brian Murphy of BERK Consulting
b. Review Library Strategic Plan Draft with BERK Consulting
c. City Council Business Meeting December 7, 2020
VII. Next Scheduled Meeting – December 10, 2020 | 2:30 p.m. ONLINE
a. Agenda items
VIII. Public Comment
IX. Adjourn
DRAFT November 15, 2020
Port Townsend Public Library
Strategic Plan 2021-2025
Updated for 2021
The Port Townsend
Public Library is
dedicated to:
Uplifting our
community through
reading, learning,
connection, and
creativity.
And Ensuring
A thriving community for all.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 2
Acknowledgments
City Council
Pamela Adams
David Faber
Amy Howard
Monica MickHager
Owen Rowe
Michelle Sandoval
Ariel Speser
Library Advisory Board
Robert Gray
Savannah Hensel
Ellie Mathews
Jacqueline Mention
Ann Raymond
Kathy Ryan
Owen Rowe, Council Liaison
Sidonie Wilson (Chair)
Other Departments
John Mauro, City Manager
Kelly Graves, Executive Assistant
Library Supporters
Friends of the Port Townsend Library
Port Townsend Public Library Foundation
Consultants
BERK Consulting
Library Department
Melody Sky Eisler, Library Director
Keith Darrock, Library Manager
Hilary Verheggen, Library Manager
Chloe Vogel, Library Associate
Kathi Johnson, Library Assistant
Shilah Gould, Library Assistant
Nancy Grant, Library Assistant
Erin Fenton, Library Page
Jon Kasper, Library Page
Karen Bezanson, Library Substitute
Mary Coté, Library Substitute
Mary Flick, Library Substitute
Helen Tadeo, Library Substitute
Library Strategic Planning Committee
John Capps, Library Foundation
Keith Darrock, Library Manager
Michael D’Alessandro, Northwind Arts Center
Melody Sky Eisler, Library Director
Nora Mitchell, City Finance Director
Tamara Meredith, Jefferson County Library
Ann Raymond, Library Advisory Board
Sarah Rubenstein, Port Townsend School District
Deborah Vanderbilt, Friends of the Library
Joy Wentzel, Port Townsend School District
Sidonie Wilson, Library Advisory Board
Special Thanks
A special thank you to the numerous Port Townsend community members and
stakeholder agencies who provided their time and thoughtful ideas to help the
City create this Library Strategic Plan in 2020.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 3
PLANNING CONTEXT
The Port Townsend Public Library (PTPL) is truly Port Townsend’s library. Its staff, collections, programs,
historic Carnegie and Charles Pink House buildings are custom tailored for the unique community it serves.
Port Townsend values its small town feel and sense of a community; loves the arts, creativity, history, and
the sea; supports learning at all ages; and has a visitor-based economy. This Strategic Plan gives us
direction for how to continue to be the best library for Port Townsend over the coming five years.
Just as PTPL is shaped by its community, this plan is shaped by the particular time we are in. As this
plan is written, we are in the midst of a major public health crisis, on the slow path to recovery. Financial
challenges that were already affecting the City of Port Townsend have been exacerbated, inspiring
Engage PT, a community-wide conversation about how to focus a constrained City budget, and encourage
public participation in Citywide initiatives. Public attention is focused on systemic racism, social justice,
climate change, sustainability both economically and environmentally, and providing equitable access to
resources for all community members.
We are grateful for our assets and mindful of our constraints. PTPL is fortunate to have the support of
the community, expressed both in recent engagement activities and in the passage of a levy lid lift in 2008
that created a dedicated source for library operations. As generous as this is, this funding is constrained in
two significant ways. The revenues it generates does not increase with inflation and so the library’s
purchasing power is eroding over time. It also cannot be used for capital investments to maintain or
improve our beautiful Carnegie building or historical Charles Pink House. Further programmatic outreach or
any increased services will be dependent on staffing and service models. Currently, the library is at
maximum capacity for maintaining day-to-day operations, which leaves offerings status quo for now.
We will live within our means and work with the City, our Friends and Foundation, and other partners to
manage existing resources and leverage creative funding opportunities.
Given the economic hardships faced by community members and the City overall,
we will not ask for additional public operating support during the five years covered by this plan.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 4
PLAN STRUCTURE AND FRAMEWORK FOR IMPLEMENTATION
In the midst of current challenges, we remain hopeful. This Strategic Plan is calibrated to be both
pragmatic, grounded in short-term realities, and aspirational, looking beyond current constraints.
Engagement activities conducted as a part of this planning process captured what is most important to
community members: our collections, staff, and space. We also heard a desire for more: more community
connections; more programs and resources beyond the walls of the library; and more of a focus on what
makes Port Townsend, and Port Townsend Public Library, unique.
This Strategic Plan names the Library’s Vision, Mission, Core Services, and Assets and Resources. We
will stay true to these, leveraging them to advance four Strategic Initiatives designed to strengthen our
ability to serve the Port Townsend community. These elements are durable and will guide us through 2025
and perhaps beyond.
Each year we will use this guidance to identify current special projects, with related ideas for the future
indicating where we may go in subsequent years. In an annual cycle, Library staff will work with the
Library Advisory Board, City leadership, and our partners to reflect on our progress and establish
priorities and our budget for the coming year. Annually the staff will identify meaningful measures by
which to track deliverables, outcomes, and build success.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 5
OUR VISION AND MISSION
We share the City of Port Townsend’s Vision of:
A thriving with access to resources for learning, relaxing, and expressing creativity
community founded on our ability to connect to one another, by design and by accident, in person and online
for all. includes full access for everyone, without barriers.
The individuals and organizations of the Port Townsend community must work together to achieve this
Vision, each according to their ability, focus, and resources. For its part:
OUR STRATEGY
We will prioritize the delivery of the Library’s Core Services: Collections, Programs and Events, Staff
Expertise, and Access to Technology. Our community relies on us for these services, by providing spaces
to house collections, offering friendly and expert customer service, hosting programs and events, and
creating opportunities for connection, and we will deliver.
We will steward our assets and resources, including our financial resources and beautiful Carnegie
building.
We will amplify our impact through partnerships with our Friends, Foundation, Cooperative Libraries of
the Eastern Olympics (CLEO), and local and regional organizations. Our community desires more than we
can provide on our own, so these relationships are essential to achieving our Mission.
We will use our Core Services, partnerships, assets, and resources to continue to advance four
Strategic Initiatives designed to help us be the best possible library for the Port Townsend community:
1. Increase equitable access to library offerings to serve all Port Townsend residents and visitors according to
their needs, interests, and abilities.
2. Build community as a trusted convener and connector, both within and beyond library walls.
3. Help our Port Townsend community learn, do, create, and share.
4. Make efficient and effective use of local and regional resources.
Tactics for implementing these Initiatives in 2021, as well as some ideas for the future are presented on the
following pages. Initial Measures of Success are listed for 2021, with the expectation that these will evolve
over time to include a mix of outputs and outcomes, with 2021 serving to establish a baseline in some
areas.
The Library’s Mission is:
Uplifting our community through reading, learning, connection, and creativity.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 6
Strategic Initiatives
1. Increase equitable access to library offerings to serve all Port Townsend residents
and visitors according to their needs, interests, and abilities.
In 2021 Measures of Success
▪ Explore options for enhancing and expanding our
collections, including strategies to improve easy access
to digital resources and make creative use of Library
and public spaces to house programs and collections.
▪ Raise awareness of what we have to offer, where we
have limitations, and where we can instead connect to
partner resources.
▪ Develop a creative method for identifying resources
and programs that are provided by PTPL, including
those provided through partnership with others.
▪ Enhance opportunities for serendipitous discovery, even
if access to the building continues to be limited.
▪ Create a simple quick annual customer satisfaction
survey with consistent questions to be able to measure
changes over time.
▪ Evaluate current services such as: staff development;
access to technology, ADA; Books on Wheels, to
establish a baseline.
▪ Items in our collection. Total
circulation and circulation
statistics overtime.
▪ Percent of the Port Townsend
community who are active
library card users, meaning
they have used their cards at
least once a quarter in the past
year.
▪ Survey respondent satisfaction
with Library collections.
Ideas for the Future
▪ Engage underserved populations in the community and identify their needs and desires for
library services.
▪ Build on what we’ve learned about new user desires and continue to balance traditional
services with ideas for drawing in new patrons.
▪ Initiate community conversations to continually connect with the community and promote library
services.
▪ Explore options for pop-up library services and convenient pick up and drop off locations.
▪ Create a Services Improvement and Efficiencies Plan from the established baselines in 2021.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 7
2. Build community as a trusted convener and connector, both within and beyond
Library walls.
In 2021 Measures of Success
▪ Sponsor safe outdoor or online meeting and
event/program spaces if restrictions on indoor
gatherings continue.
▪ Work with the Friends and Foundation to secure
stakeholder advocacy and financial support for
programs and outreach.
▪ Number of events held in the
library and elsewhere in the
community.
▪ Attendance at and increased
demand for programs.
▪ Positive feedback from event
participants.
▪ Survey respondent overall
satisfaction with the Library.
Ideas for the Future
▪ Extend library programs into the community.
▪ Facilitate access to physical and virtual meeting spaces.
▪ Evaluate library programs and outreach activities to identify equity and access challenges. Use
this baseline assessment to inform a future Program & Outreach Plan.
▪ Develop an annual Program & Outreach Plan, including more developed Measures of Success
with a focus on equity, diversity, and inclusion.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 8
3. Help our Port Townsend community learn, do, create, and share.
In 2021 Measures of Success
▪ Map and formalize our partnerships to leverage
community resources.
▪ Build on existing collaboration with the Port Townsend
School District in the COVID/post-COVID reality through
programs like “Lunch at Your Library” and supporting
their place-based learning.
▪ Continue creative services like “Take and Make Bags,”
“Grab Bags,” and the “Unusual Items to Check Out”
collection.
▪ Number of active partnerships.
▪ Number of programs and
events delivered by the Library
and its partners.
▪ Attendance at and increased
demand for creative programs.
▪ Survey respondent satisfaction
with Library programs and
events.
▪ Positive feedback from event
participants.
▪ Increased demand for relevant
programs and events.
Ideas for the Future
▪ Showcase local creative works in partnership with other community organizations.
▪ Offer local history and tell local stories in our collections in partnership with local
organizations.
▪ Feature more indigenous history, stories, and programs in partnership with local Tribes.
▪ Circulate tools, technology, and other means to do, create, and share.
PTPL | Strategic Plan 2021-2025 | Updated for 2021 | WORKING DRAFT 9
4. Make efficient and effective use of local and regional resources.
In 2021 Measures of Success
▪ Serve as a hub for Engage PT and other current City
initiatives.
▪ Plan Library All Staff Day 2021 in person or virtual
▪ Assemble and prioritize the Library’s maintenance and
capital improvement needs.
▪ Update the Library’s staffing plan to best serve
community priorities and work within the Library’s
current operating budget.
▪ Collaborate with the Friends and Foundation to
prioritize resources for collections in response to
community priorities.
▪ Interlibrary circulation statistics
within CLEO.
▪ Survey respondent feedback
that the Library is a good
steward of public resources.
▪ Expression of overall
satisfaction by survey
respondents.
▪ Increased Friends and
Foundation resources for
collections and programs.
Ideas for the Future
▪ Invest in staff development to meet evolving service needs aligned with this Strategic Plan.
▪ Work with the City to establish a plan to address long-term capital needs and aging physical
infrastructure.
▪ Explore funding for historical preservations and capital improvements.
▪ Research long-term options for establishing a sustainable operating budget aligned with
community expectations.
▪ Explore long-term options for establishing sustainable funding for the City’s maintenance and
capital improvements to the Library and Pink House.