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2014 Port Townsend Lodging Tax Advisory Committee
Special Meeting
Tuesday, February 18, 2014
2p.m. to5p.m.
Cotton Building, 607 Water Street
Agenda
I. Call to Order
II. Approval of Minutes of December 17, 2013
III. Introduction (David)
IV. Strength, Weaknesses, Opportunities Threats (SWOT); complete
Threats Section
V. Review Customer Information
VI. Review DRAFT 3-year Strategic Plan
VII. Values, Vision, Mission (see exercises)
VIII. Digital Marketing and Technology Proposal (4:30p.m. K. Eiliff/C.
Pivarnik)
IX. 2014 Budget — Advertising/Technology Options (4:45 p.m. C. Pivarnik)
Hand-outs include:
• Minutes
• LTAC Situation Analysis Brainstorm
• LTAC 2014 Plan
• Strategic Planning Process
• Marketing reports
Next meetings in 2014: April 8, July 8, and October 14. Mark your calendars
and save the dates!