HomeMy WebLinkAbout121713 LODGING TAX ADVISORY COMMITTEE OUTLINE SPECIAL MEETING MINUTES
DATE: December 17, 2013 START TIME: 3:05 p.m. LOCATION: City Hall Conference Room 1
VOTING MEMBERS PRESENT: Michelle Sandoval (Chair), Rob Birman, Sherri Hanke, Will O'Donnell, Nathan Barnett, Janette
Force, Denise Winter, Dave Robison
NON-VOTING MEMBERS PRESENT: Mark Cole (Main Street), Teresa Verraes (Jeff. Co. Chamber)
MEMBER(S) EXCUSED: Jake Beattie, Sue McIntire, Cindy Finnie
OTHERS PRESENT: City Manager David Timmons and Deputy City Clerk Joanna Sanders
Topic: Motions/Recommendation/ Follow up
Action
Approval of Minutes: November 14, 2013 Minutes Unanimous approval of the minutes as
written.
2014 Marketing Efforts: Ms. Sandoval reviewed that the purpose of the meeting Unanimous approval of motion to
is to consider how we are marketing and how best to utilize LTAC funding. She recommend Option B as written (in
solicited feedback on whether to sustain current marketing efforts for a half or 2013 Remaining Lodging Tax Balance)
whole year. City Manager David Timmons reviewed the recent opinion by the State with the condition that LTAC reserve
Attorney General on use of LTAC funds and talked about models from surrounding $2,950 -- the use of which would be
jurisdictions. confirmed after the retreat.
Some discussion ensued about the remaining 2013 budget and the budget for Unanimous approval to adopt the 2014
2014. Ms. Pivarnik reviewed 2013 and 2014 budgets as provided. She urged budget as presented and not commit
continued support for Olympic Peninsula Tourism Commission (OPTC) and dollars from the categories of
described what marketing support the City receives. There was interest in revisiting Advertising/Marketing and Technology
in the future the OPTC partnership contribution. There was also a comment and Updates until after the retreat.
concern that$1 OK in marketing for the entire City seems low.
January 14, 2014 Retreat Agenda: Mr. Timmons reviewed that the City has
retained facilitator Casey Reeter to assist LTAC at the retreat to develop a 3-year
strategy for tourism marketing and tourism-related infrastructure. The goal is to
decide what is and what is not working. After discussion, the following others were
suggested to be invited to participate:
- Bill Roney, Jefferson County Tourism Coordinating Council (TCC) representation
- Bill Tenant, Jefferson County LTAC voting member and from Jefferson County
Historical Society.
- Diane Schostak, Olympic Peninsula Visitors Bureau and OP Tourism Commission
administrator
- Main Street (Heather Dudley, Mari Mullen, and Mark Cole)
LTAC Minutes Page 1 of 2 December 17, 2013
Topic: Motions/Recommendation/ Follow up
Action
- Jan Halliday (for Janette Force of Film Festival)
- Kevin Elliff, EnjoyPT webmaster
The following agreed to forward to Ms. Sandoval their notes on which they have
been working in order to share with the rest of LTAC:
Mark Cole -- branding information
Nathan Barnett -- Innkeepers Guild list of issues
Teresa Verraes— ideas for PT Store
Ms. Sandoval noted that other issues that might be coming forward to LTAC are
transient accommodations and parking concerns. There was some member
concern about LTAC getting sidetracked with a discussion of parking issues.
Additional retreat discussion ideas were as follows:
• Assessing/defining the Port Townsend product and how to market/tell a
better LTAC story.
• Need for an integrated website for distribution of area activities to those with
upcoming reservations. It was suggested that there be an opportunity for
members to share what they see as challenges, needs, and wishes as well
as to consider who updates and sets criteria for what is listed under "visitor
activities" versus "community resources."
• LTAC road show to Main Street, Chamber, and Rotary clubs—synthesize
story
Next Meetings: The next meeting would be a retreat on Tuesday, January 14,
2014 from 2-5 p.m. Location: to be determined.
Adjourn: The meeting was adjourned at 5:05 p.m.
LTAC Minutes Page 2 of 2 December 17, 2013