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HomeMy WebLinkAbout071310 DRAFT LODGING TAX ADVISORY COMMITTEE OUTLINE MINUTES DATE:START TIME: LOCATION: July 13, 2010 3:00 p.m. City Hall Conference Room 3 VOTING MEMBERS PRESENT: George Randels, John MacElwee, Steve Shively, John Eissinger, Cindy Finnie, Will O'Donnell (arrived at 3:27) NON-VOTING MEMBERS PRESENT: Jennifer MacGillonie (Chamber), Mark Cole (Main Street) MEMBER(S) EXCUSED: MEMBER(S) ABSENT: Sherri Hanke, Tim Stover, Dave Robison, Sue McIntire OTHERS PRESENT: Marketing Contractor Christina Pivarnik, Bill Roney – Tourism Coordinating Council, City Manager David Timmons, City Clerk Pam Kolacy NEXT MEETING DATE: October 12, 2010 Topic Motions/Recommendation/Action Follow up Chairman’s Report Approval of Minutes: April 13, 2010 Minutes approved as written Update from David Timmons Expectation is that capital programs downtown will be completed before Wooden Boat Festival. Cotton Building will be added to city facilities available for rental to the public. Cotton Building will have capacity for seating 100 people and public restrooms. Improvements to Washington Street and Taylor Street sidewalks are pending. City is waiting for broadband proposal from Mobilisa. Second Quarter Work Review/Third Quarter Work Plan Christina Pivarnik Chetzemoka Promotion: Christina gave update on the launching of the Chetzemoka and showed the banners which will be displayed on light poles. Other items will be marketed with the image and the website gochetzemoka.com is now functional. The Launch will take place on August 29 with a full schedule of events on both Coupeville and Port Townsend sides. Fundraising from partners has exceeded initial goal. Travel Writers Conference. Christina attended Northwest Travel Writers conference. She reported that the conference provided an excellent networking opportunity. Fulfillment Brochures/Travel Planners: Project to have fulfillment brochures and travel planners distributed by Olympic Peninsula Visitors Bureau office has resulted in significant savings as well as wider distribution of Port Townsend materials. Work is in progress on a Seattle lure brochure. LTAC Minutes Page 1 of 3 July 13, 2010 Topic Motions/Recommendation/Action Follow up Port Townsend will have a marketing presence in the official Washington State Travel Planner. General Reports & Updates Convention & Tourism Bureau (CVB) Status: Steve reported that Webervations tool has been selected for on-line reservations and Port Townsend will be invited to join with a possible incentive. A goal is to attract late shoulder season meetings. The product shows total lodging availability and is convenient one stop shopping for event planners. David Timmons noted that the Walkability Foundation plans to host several events in Port Townsend. Chamber: Jennifer reported that the Chamber is busy although visitor numbers are down, particularly the June numbers (1,950 visitors this year compared to 2,800 last June). The Chamber board will hold a four hour strategic planning retreat on July 14 and has hired a part time membership sales person. She reported on Concerts on the Dock, very successful in spite of last minute change in location. The Chamber’s first membership directory has been printed and the new website jeffcountychamber.org has been created. Olympic Peninsula Tourism Commission (OPTC): Efforts continue on marketing to British Columbia and Port Townsend was pictured in a full page ad in the Times Colonist without charge. Tourism Coordinating Council: Bill Roney reported there was no meeting in July but work on the fall campaign is ongoing. He noted that TCC is a little over budget year to date and so couldn’t contribute to the Chetzemoka effort. He provided copies of the new promotional brochure and noted that the Gateway Visitor Center also experienced a significant drop in visitors in June compared to last year. Olympic Culinary Loop: There has been less board involvement recently. Acronym FLOSS has been adopted (fresh, local, organic, seasonal, sustainable). Will O’Donnell reported that the Farmers Market had a bad June for attendance. General consensus was that combination of weather and financial condition contributed to a poor June all around. Vacation Rentals Subcommittee Subcommittee to George Randels stated that the committee met and heard from members of the schedule meeting. public in attendance, with little time left to deliberate on a recommendation. Another subcommittee meeting will occur in late July or August, but before the next LTAC meeting. Mr. Randels noted that the City Council had not set a deadline for the recommendation. Next Meeting: October 12, 2010 Meeting adjourned at 4:35 p.m. LTAC Minutes Page 2 of 3 July 13, 2010