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CITY OF PORT TOWNSEND
PLANNING COMMISSION MINUTES
MEETING OF OCTOBER I I, 2007 7:00 PM
CITY HALL -THIRD FLOOR CONFERENCE ROOM
Meeting Materials:
EXH 1. Planning Commission Meeting Agenda - October 11, 2007
EXH 2. Ad Hoc Sign Code Review Committee, Committee Report and Recommendations to CDLU of
the City Council, October 4, 2007 (Packet includes EXH. 2A and 2B below)
EXH 2A. Ad Hoc Sign Committee Recommendation: Planning Commission Worksheet
EXH 2B. Four existing Signs that Exceed the I7-foot Height Limit in C-II (Summary, Correspondence
and Photographs)
I. CALL TO ORDER
Chair Liesl Slabaugh called the meeting to order at 7:00 PM.
II. ROLL CALL
A quorum of Planning Commission members was present: Harriet Capron, Steve Emery, Jerry
Fry, Alice King, Bill LeMaster, Kristen Nelson, Liesl Slabaugh, and George Unterseher.
Absent: Julian Ray
Guests: City Councilor George Randels was also in attendance.
III. ACCEPTANCE OF AGENDA
Steve Emery moved for acceptance of the agenda, and Jerry Fry seconded, with all in favor. The
agenda was approved, as written.
IV. APPROVAL OF MINUTES
Minutes of September 27, 2007 -deferred until the following meeting.
Bill LeMaster asked for clarification on the Internet GIS portal mentioned at the previous
meeting. He asked if Mr. Sepler would be willing to share the ROI information. Rick Sepler
explained that Leonard Yarberry is responsible for that system and for preparing the CTED grant
application, which was due today, October 11. He noted that if it is not successful, it could be
pursued, perhaps with a more in depth analysis and cost/benefit study. That would be at the
direction of City Council, possibly based on staff recommendation. He added that any citizen is
free to suggest an item for City Council to consider.
V. GENERAL PUBLIC COMMENT -None
P/arming Commission Page 1 of 9
October 11, 2007
• VI. UNFINISHED BUSINESS
a. Ad Hoc Sign Code Committee: Process, Issues And Anticipated Recommendations
Rick Sepler, Planning Director
Materials had been mailed previously. Mr. Sepler also had extra copies on hand.
He suggested that Commissioners follow the matrix (EXH. 2A) as he discussed each item. He
said the CDLU, two days previously, reviewed the recommendation of the Ad Hoc Sign
Committee and chose to forward thatrecommendation to the Planning Commission, along with
certain points that Mr. Sepler had been directed to raise. He said, however, that since the
initiator of those points, Councilor Randels, was present, it maybe best to alter the usual process.
He suggested that all should walk through each of the matrix items, and that Councilor Randels
speak to those points at the appropriate times. The Commissioners agreed with this process.
He said the other process issue is that the recommendation will also be provided to City Council
and it is now properly charged to the Planning Commission to review these recommendations
and work with staff to develop a proposed ordinance.
Mr. Sepler also noted that in response the request for other codes as examples, Mr-Sepler had
sent the web links, so that Commissioners could access them directly. He said he had limited the
references to Washington State jurisdictions that are operating under the same constitutional and
other constraints.
Item 1 -- George Unterseher asked if Future Construction signs could be added to this category.
• Mr. Sepler said that currently signs are not allowed in the right of way, except for sandwich
board signs in the historic district. (Realtor signs must be on private property, although many are
not.) Section 17.76.070 allows directional informational signs and could be used to
accommodate the signs addressed here. John Watts has cautioned about allowing some things in
the right of way but not others. He may attend a future Commission meeting to discuss not
allowing anything in the right of way. The questions are: Is a signage plan appropriate? What
signs should be included? What is the spirit and intent of such a plan? What standards should be
included or should it be deferred to the Special Event process?
Steve Emery asked if events located at Fort Worden or the Fairgrounds are included. Mr. Sepler
said he assumes events such as the Farmer's Market were the focus, not an entity advertising a
sale of some kind. Mr. Unterseher said that this must cover all signs, and not allow a series of
exceptions. He added that having read the document three times, he had not been able to see the
goal and direction clearly. He said the complex set of specific do's and don'ts is confusing,
especially without an introductory paragraph explaining the rationale. He also stated that the
particular signs identified as being illegal, such as the Safeway and QFC signs, are perfectly
legitimate in his opinion. Chair Slabaugh asked if Mr. Unterseher was referring to the intent and
purpose section at the beginning of the Sign code. After a brief discussion, Mr. Sepler pointed
out that the task assigned by City Council was limited and not directed at a total revision of the
Sign Code. The challenge is to pursue those possible modifications without reviewing and
rewriting the entire sign strategy. Kristen Nelson pointed out the paragraph on page 3 of the sign
committee report, which she found to be clear and to the point in stating the recommendation
applies to non-profit reoccurring events. Mr. Unterseher restated his dissatisfaction that the
entire sign problem was not being addressed. He said that the problem is the escalation of the
• ugly clutter, not the large grocery store building signs and the like. There was further discussion
about what the real problem about signage is.
Planning Commission Page 2 of 9 October 11, 2007
• Steve Emery then pointed out that item 13, not item I, was concerned with large building signs,
so that discussion should be held until the proper time. He made an additional suggestion related
to item 1 that would allow insertable slats or shingles identifying events to be inserted in
directional signs to major city destinations, such as Fort Worden. He also favored allowing the
Farmer's Market to have permanent directional signs indicating the usual event times, which
would replace the temporary use of sandwich board signs. He said he wished to support that type
of concept and also the use of a kiosk type sign board at key locations such as Fort Worden or the
Uptown area. He saw this as a way to be supportive and helpful, rather than just saying "no" to
sandwich boards and flimsy posted leaflets and fliers.
Chair Slabaugh interposed the question of process, and whether the commissioners wished to
step through the list or take the time for the broader philosophical discussions. Harnett Capron
was in support of staying on task, stating the charge was not to rewrite the entire sign code. Jerry
Fry said he thought that at least a review of the overall intent and purpose was needed before
going on to the specific items. Bill LeMaster agreed to a brief review of purpose, to then focus
on the 13 items; he also wished to have the specific code text as a reference during discussion. He
noted that enforcement was probably a Large part of the problem.
Rick Sepler summarized the background of the current sign code, noting that sign code is unique.
The challenge was/is finding the balance between the needs of businesses and maintaining
community character. In the historic district, this must be tempered with great concerns about the
character of the area, the National Landmark designation, and the risk of unregulated signage
blocking or obscuring building architecture. The process was difficult and time consuming.
Elsewhere in town, the issues were somewhat less serious; pole signs were problematic. The
current code reflects the compromises and tradeoffs. He noted that the Gateway area allows the
• less obtrusive monument signs in the right of way. He referred to Section 17.76.01 OC which
discusses that balance in the historic district.
George Unterseher asked for definitions of monument and pole signs. Mr. Sepler explained the
variations signs that are elevated by mounting on top of poles. Monument signs are displayed
very close to the ground. Mr. Unterseher discussed the terminology employed by the sign
industry and contrasted architectural and commercial signage. He suggested that, for better
description and understanding, the industry terminology should be employed. Chair S noted that
definitions could be covered under item 10, definitions. Mr. Sepler recalled that the industry
definitions had been included, but are found in the definitions section, not in the Sign Code
chapter.
Returning to item 1, Commissioners discussed Steve's kiosk concept suggestion as related to
temporary signage. Jerry Fry noted that based on his reading, kiosks work best as walking signs
and questioned how effective they would be in all parts of town. Kristen Nelson added that
everything within the downtown area is within a few blocks, so developing an effective kiosk
plan for the more sprawling areas would be quite different and probably not workable. Bill
LeMaster said that if sign boards are disallowed anywhere, then they should be disallowed
everywhere. He disagreed with the recommendation and suggested there be "no temporary
uses". Alice King asked for clarification on kiosk based temporary signage, which was
explained by Ms. S as slide in/slide out slats. She said she did not see that as a good solution for
temporary signs. Mr. Unterseher noted the complexity of the signage issues. He argued that the
City should take responsibility for improving the directional signage to major locations such as
Fort Worden, not attempt to accommodate transient event signs on the path to that location.
. When asked for his opinion on the item 1 recommendation, he restated his preference for
simplifying all the signage in town.
P/arming Commission Page 3 of 9 October Il, 2007
. Mr. Sepler restated the narrow issue: should we allow signs related to one-time or recurring non-
profit events in the right of way, provided that a sign plan is submitted and approved. Secondly,
what are the criteria for doing so? Mr. Unterseher said he would vote no. He also noted that the
city should be able to place temporary signs to regulate traffic or parking for such events.
Ms. Slabaugh said she thought the temporary signs should be allowed, and Ms. King agreed. She
noted that signs would only be up for a maximum of 48 hours. They must obtain a permit and
comply with the requirements. Ms. Slabaugh said she saw it as a common sense decision. She
noted that establishing the criteria for the permits was a bit more difficult. Ms. Nelson said she
supported the recommendation, with the proviso that non-compliance with timely, proper posting
and removal of signs should result in revocation of the permit.
Harriet Capron acknowledged the hard work of the 18 member sign committee and said she
supported their recommendation. Mr. Emery said he was also in favor.
Chair Slabaugh asked if a vote on each item was needed. Mr. Sepler said that if the entire
Commission was not in favor of a particular recommendation, then he would omit it from the
draft proposed ordinance. Otherwise, he will include the item in the draft. He also
acknowledged Mr. LeMaster's point about needing to have the current code in hand.
Item 2. Rick Sepler referred everyone to the monument and other photos that had been included
in the packets and these were reviewed by all.
There was further discussion about the restrictions on square footage of signs in relation to
• building sites. Mr. Sepler explained that the current code specifies a method of determining
maximum size for multiple building signs: measure the primary street frontage of the building
and gives a minimum of 100 square feet. If the building is much longer, more signage is
allowed; i.e. it grows proportionately. Monument signage is figured differently. Specific sign
photos (ReMax, Safeway, and others) were examined. The issue was described as: should the
incentive for multiple tenant signs be retained and is ] 2 feet too large. Specifics of right of way
restrictions were mentioned and need to be checked further. filso, is the measurement of the six
foot height measured from ground level or other, considering landscaping and foliage etc?
Jerry Fry said he did not have a problem with any of the four signs that are now considered
illegal. He added that the problem is the complexity of the language and the need for
interpretation. He would support revising the language while retaining the current maximums for
the time being. Ms. Slabaugh noted that the tact of having a specific 6 foot maximum
everywhere had the advantage of simplicity but lacked flexibility. Mr. Sepler said he would
work on the language and also provide in advance good comparison photos that clearly show the
scale. Further discussion is needed.
Item 3 - Mr. Sepler pointed out that there is confusion in the code about internally illuminated
signs and whether a backlit can sign is appropriate. He said the real issue is the casket of light
offsite. He said some communities do not allow internally lit signs; all signs must be externally
illuminated. The reason is that an external light source can be shielded and directed, thereby
eliminating spill-over. He suggested that Commissioners inspect specific instances in the
downtown and compare different types of lighting for themselves. One recommendation was to
find some way of regulating the amount of power of a can sign, i.e. the candle power, lumens or
wattage. Can light pollution be minimized by controlling the amount of power. George
Unterseher said thai externally illuminated can be more objectionable than the internally
P/arming Commission Page 4 of 9 October 11, 2007
illuminated. He added that there is one other internal type, those with obscure background and
internally lit letters, which he does not find objectionable.
Serry Fry and Steve Emery clarified that externally lit means down lit signs. Mr. Emery said he
supported Mr. Unterseher's point that standard definitions be employed because, as written, the
section on lighting is the most confusing. Mr. Fry noted that the industry has changed greatly in
the last 20 years. Mr. Randels noted that candles, lumens or wattage as a standard is problematic
because of evolving new technology such as LEDs etc. Mr. Sepler said that specific to the
historic downtown, the HPC has promulgated guidelines about neon, which is considered
historic. He noted also that Port Townsend does not allow for any sort of flashing or moveable
signs, or changeable measurement. After a brief discussion, Chair Slabaugh said that she would
support the goal of developing performance standards to deal with light pollution. Mr. Sepler
said there appear to be ways to do so, per the examples in the codes from other jurisdictions.
There was fiirther discussion about the need for very clear definitions, such as halo and internally
illuminated. There was acknowledgement that prohibitions on certain types of signage may be
outdated in a very short time. The bottom line was to clarify the definitions, to remove the
ambiguity arising from various interpretations, and to establish that the purpose is to minimize
off site light pollution, and set performance standards. Also avoid a means of measurement that
is technologically limiting or limited. Mr. Fry reiterated Mr. Unterseher suggestion to put the
onus on the sign maker to design/implement the desired goals. Mr. Sepler brought up a recent
instance of an ATM machine which neighbors complained was too brightly lit, while state RCWs
require a certain level of light.
Ms. Nelson said that she could not locate the neon sign ordinance in the materials and Mr. Sepler
• said he would make certain that was forwarded. Mr. Sepler then summarized the neon sign
background.
In response to a question from Mr. Unterseher about regulation of signs within buildings, Mr.
Sepler said there were guidelines applied as to the number of inches into the interior, for example
signage in a window or just behind the window of a store front.
Currently, neon is not considered to be internally lit, per the Port Townsend definitions. Mr.
Sepler said he would recommend postponing discussion of size until the definition of "internally
lit" has been reworked.
Item 4 -- Mr. Sepler discussed the regulations related to large buildings and the needs of schools
and government buildings for having multiple signs for informational purposes. The
recommendation is to revise the code to allow more than one 16 square foot sign; there would be
one per street frontage. He clarified that the code does not allow advertising unless the
predominance of the business or organization is based on the sale of the product named on the
sign.
Mr. Randels noted that government/school buildings will have an identifiable primary frontage.
He suggested that one large sign could be allowed on the primary side (of their choice) and
smaller signs can be allowed for the other secondary frontages. Mr. Sepler said that Mountain
View School, as an example, wished to have a sign board that could be seen from the two
primary frontages. The recommendation of the sign committee was to retain the one reader
board limit, and allow a secondary of 12 square feet. The Commissioners would change that to
• 16,12,12,12.
P/arming Commission Page 5 of 9 October i I, 2007
. Item 5 - Mr. Sepler repeated what he had said at the previous meeting. The sign committee had
stated that all the sign code work would be for naught unless the City takes the necessary steps
regarding enforcement. Enforcement was considered the key to this signage issue. The issues
raised regarding the sandwich board signs are a case in point. Based on the inventory previously
discussed, 60% of the sandwich board signs are not allowed. They are not counting the signs in
Upper Sims Way or the sign for the Lavender Field. The issue raised originally was that
sidewalks were obstructed by the numbers of signs. The original purpose of the signs was to
allow advertising of businesses that were not on Water Street and not in the district per se. For
example, they were to inform visitors of Point Hudson or Uptown businesses. In practice,
sandwich boards have proliferated in the absence of enforcement, resulting in the current state.
Mr. Sepler noted that of the illegal signs, about 40 or 50% could be permitted, if the agreement of
the property owner could be obtained. In terms of placement, three signs are allowed on a street
perpendicular to Water Street. In many of the locations, the allotted numbers are already used
up.
Therefore the sign committee considered having all signs removed, and they considered
amortization, i.e. allowing signs until their "useful life" expired. (However, he cited a recent
court case in which an amortization arrangement was challenged successfully because a business
owner was not given sufficient time to recoup the cost of a sign. He noted that here we are taking
about signs in the right of way, not on private property.) A number of sign committee members
believed that those who had obtained permits and followed the rules should be allowed to retain
their signs. As such, the recommendations provides that legal signs would become pre-existing
legal non-conforming and a kiosk program would be created as a potential incentive for retiring
the sign expeditiously for little or less expense. He mentioned again the property owner who has
volunteered to pay for the first kiosk. This means that some illegal signs would have the
opportunity to become legal by obtaining permits in the interim between now and when signs are
removed.
The questions are "Should sandwich boards be allowed?" and if so, "Which ones, pre-existing
legal ones only or also those which file and obtain permits before Council acts on this further?"
The next question is "For whom? Should it be for those who are just off Water Street only, or for
Point Hudson and Uptown, or for those who are on upstairs locations, i~ot at street level?"
Mr. Unterseher asked about the current use of stickers for signs, which are a visual means of
showing that a sign is approved and legal. Mr. Sepler mentioned the one in the Museum that
maybe the only one currently being displayed. Ms. King said that this issue must be discussed in
tandem with the kiosk design and implementation plans. She said the sandwich signs cannot just
be removed without that plan, and that possibly enforcement has to wait until that is done. Mr.
Unterseher said he agreed except that illegal signs should be removed immediately.
Mr. Randels, recalling the statements of Sheila Westerman about needing to know the nature of
the problem, said that he did not think the problem was as great as it appears if, and only if, the
illegal signs are addressed. This would include all the duplicates and all those that had not been
through the permitting process. The problem would then be substantially eliminated. He said
that there seemed to be flaws in the original rules. He said that until recently he had understood
that the rules were designed to support upper story businesses and off Water Street businesses in
advertising their presence. However, he learned that that was not the case. The second flaw is
allowing property owners veto power over what may be placed on the public right of way in front
of their building. Mr. Randels found that to be patently unreasonable. He said those two flaws
ought to be addressed.
P/arming Commission Page 6 of 9 October 11, 2007
. He also questioned why, if neon is historical, aren't sandwich boards historical, too? He said that
he would like to ask the HPC to examine that question. He said, in addition, that he was
concerned that the kiosk proposal will go too far in prettifying this town, and that sandwich
boards should remain as part of the funk or charm of Port Townsend.
Mr. Unterseher asked, however, at what point the number of signs would be stopped. There was
a brief discussion about the current limits on number of signboards and restrictions on placement.
Mr. Randels said that if there was a return to the original purpose of the rules and elimination of
the veto, as well as the illegal signs, that the problem would be manageable. He also said that he
agreed with Ms. King that the Kiosk idea should be considered in concert with the enforcement,
but that would not be fully developed very soon. He noted that the CDLU had discussed
bifurcation of enforcement in the big picture from the specifics of the sign ordinance in one case
and code enforcement related to land use and other issues. In the interim, there should be a move
forward with enforcement of the existing code, while it is being amended. He said he did not
agree with putting enforcement on hold pending changes being considered. Regarding sandwich
boards, he suggested that the minor changes mentioned be tried for a year or two and evaluate
how it works. This would give the kiosk proponents time to fully develop a program proposal.
Chair Slabaugh said she agreed with the changes Mr. Randels had suggested, and that the
sandwich boards are historic, and that the kiosk scheme could be done in tandem. Mr. Emery
asked if there was support for allowing new sandwich boards, if they meet requirements. Mr.
Randels and Ms. Slabaugh said that was their intent -which does differ from the sign committee
recommendation.
Ms. Nelson noted that she does have a conflict of interest but wished to make a comment. She
• said that she personally disliked the kiosk idea, found them unattractive and would not like to see
them implemented. She also said that allowing some businesses to have sandwich boards and not
others would be unfair. All sandwich boards should go through the permitting process but she
also thought they should be maintained and not allowed to deteriorate. She thought that the
number should be limited in some way.
Mr. Sepler said one question was not yet addressed: Should existing perniitted signs for street
level Water Street businesses be allowed to remain, should they be amortized/sunsetted or should
they be removed? The Museum, which does have a sticker, was cited as an example. Mr.
Randels said that in a scheme that is an alternative to kiosks, which is his goal, a sunset proviso is
needed. And no new signs would be allowed for Water Street ground floor businesses.
Regarding the property owner veto, Ms. Nelson noted that the property owners are responsible
for cleaning and maintaining the sidewalk area. Mr. Emery said that he did not believe the
property owner could be compelled to accept an unwanted sign for another business. Mr.
Randels said the sidewalk was right of way, not technically owned by the building owner. Ms.
Nelson responded that it was unfair to ask a restaurant owner to accept signs for other restaurants
but not have one of its own, for example. Mr. Randels said the fall back position would be to
have an arbiter. Ms. Slabaugh said it was better to ask for permission.
.Noting the time, Chair Slabaugh asked for Commissioners' preferences as to continuing the
discussion on this item, moving on to the next item or agreeing on an adjournment time. Mr.
Sepler said he could return on November 8 with additional materials. Ms. Capron said that was
her preference and she would rather not rush through the other items. There was a review of the
• schedule. Mr. Sepler said he would return to discuss portions of the draft ordinance not
previously covered on October 25, and that the draft was not due until December 11. The
P/arming Commission Page 7 of 9 October 11, 2007
• property owners' veto will be left in for further discussion. A possible sidebar will be
consideration of any ways to avoid having competing signage placed in close proximity.
Mr. Unterseher noted that commercial signage is often leased and that would be a sunset issue to
address, not with regard to sandwich board signs but possibly with the large non-conforming
signs mentioned earlier.
Mr. Emery asked Mr. Sepler if he could research the reason that property owner vetoes and the
17 foot limit had been included in the code. Mr. Sepler said the veto provision had been raised in
the public hearings at the time the sandwich board code had been considered. With regard to
sign height, that was a means to prevent signs from projecting up into the cornice line of a two
story building.
Mr. Emery noted that in correspondence about QFC, the sign designer had argued that the code
doss not state that the sign must be sited at 17 feet. Rather, it must be in a certain position in
relation to the roof line. However, the City Council did not accept that argument. Mr. Sepler
said he would present more information at a later meeting.
Enforcement Discussion - Mr. Sepler explained that an ordinance was presented to Council that
would change the nature ofnon-compliance in the sense that a citation could be issued, with
fines. A number of issues came out of the discussion including determining what is non-
compliant. The policy with regard to land use had been to respond on an as needed basis, i.e. in
response to complaints. For signage violations, the business would be told if the violation was
noticed by staff. The policy seemed to have been softened under a previous Council. Mr. Sepler
said that the institutional norm shifted from responding to complaints or obvious violations to not
addressing them. However, he said all of the members of the present Council wish to see the
code enforced.
Mr. LeMaster asked how the community would be notified of a change in policy related to
enforcement. He said he was concerned that there be appropriate warning through letters, articles
in the newspapers, or some other means. Ms. Nelson pointed out that the sign committee
recommendation is focused on an ongoing procedure, e.g. giving 24 hours notice to remove a
sign, rather than the type of communication needed to prepare people for a poiicy change. Mr.
Sepler said the committee had asked for the resources to enforce the code strictly. He said there
was discussion about the process for accomplishing the transition. He said that in other
communities, typically there is notice, possibly in person, that informs the business owner of the
problem, their options for remedying the situation, and the follow up that they should expect.
Mr. LeMaster said that there should be general publicity several months in advance that informs
everyone of what is planned, with an explanation of background and the rationale for the change
in enforcement. Councilor Randels said he agreed with that point. He added that no one can
predict what a legislative body will do. He noted that the public meeting notices, articles in the
press and in the monthly utility bill insert can all be part of such communication.
Ms. Nelson asked how often the HPC (Historical Preservation Committee) meets, and was told
that it meets about twice per month. She suggested a general public notice and then a letter to all
those with non-compliant signs stating the procedure and a reasonable time line to apply for
proper permits. She described the existing multi-step process, noting that it can take a fair
amount of time to complete. Mr. Randels said his impression was that the sign committee did not
seem disposed to give special considerations or accommodations to those with illegal signs. That
is, they could have taken those steps and chose not to. It was agreed that neither the sign
committee nor the Planning Commission wished to penalize those who had followed the rules by
P/arming Commission Page 8 of 9 October 1 i, 2007
• making exceptions. However, an applicant is vested to the rules in place at the time of
application.
Mr. LeMaster noted that the enforcement issue is broader than the sandwich board signs. He said
there could be more angst outside the historical district than within it. He strongly encouraged
broad publicity and advanced notice of the possible changes.
VII. ADJOURNMENT
Mr. Emery moved to adjourn and Ms. Capron seconded, which was approved all in favor. Chair
Slabaugh adjourned the meeting at 9:10 PM.
1~-~-
Gail ernhard, Recorder
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P/arming Commission Page 9 of 9 October 11, 2007