HomeMy WebLinkAbout041123 Special Session LTAC Meeting PacketEnjoy o rt.......... rr i r nsen Special Session Lodging Tax Advisory Committee Meeting Tuesday, April 11, 2023 1 to 5 P.M. City Hall, 540 Water Street City Council Chambers Join virtually at I .ttlp_.,. U .ii_i lbiiir� ir... irrr enter the 9 digit Webinar ID 843-558-867 Join by phone in listen -only mode (360) 390-5064 ext. 5 access code: 736-815-120# Submit public comment emails to be included in the meeting record to: 1pu lbIJccoir�ir en cii. of t,.us With an infusion of new LTAC members, a 2023 budget adopted, the new grant program launched, and spring/summer season drawing near, now is an opportune time for LTAC to convene and think strategically about the future. This half-day retreat aims to step back, take stock of where we are and where we've been, and then consider LTAC's desired path over the coming few years. The main objective is to come to general agreement on a vision, mission, and high-level principles and goals that can guide successive budget recommendations for how best to invest and leverage our community's lodging tax funds to maximum community benefit. Key Objectives • Look back to go ahead (e.g., where has LTAC been, what have we achieved, what have we learned?) • Assess where we are now (e.g., how have things changed, what new opportunities or challenges do we need to confront, where are we now?) • Develop a vision and mission (e.g., where are we going, what does success look like, and what is our role?) • Develop high-level principles or goals to guide our work and LTAC investments • Build connections, trust, and a sense of team • Listen to, understand, and weigh a range of perspectives • Enjoy our time together, learn together, have some fun Materials & Preparation Provided and forthcoming materials: 1. This agenda 2. Staff presentation 3. 2023 LTAC budget 4. MRSC LTAC primer AGENDA: 1:00 Call to Order, Arrival and Welcome 1:05 Opening Kick -Off, Purpose & Intentions, Introductions, Getting to know each other better. 1:15 BRIEFING: LTAC Background and Basics, Including Eligible Use of Funds 1:30 EXERCISE 1: Retrospective: Where have we been, What have we achieved, What have we learned? 2:00 EXERCISE 2: Lay of the Land: How have things changed, What new opportunities or challenge do we need to confront, Where are we now? 2:30 EXERCISE 3: Vision and Mission: Where are we going, What does success look like, What is our role? 3:15 BREAK 3:30 EXERCISE 4: Taking Action: What high- level principles or goals guide out work and LTAC investment? 4:45 WRAP UP: Regroup, final discussion, next steps/actions. 5:00 Conclude LTAC regular meetings are held quarterly on the second Tuesday at 3 p.m. of the months January, April, July, and October each year. Next meeting: Special Session LTAC Meeting, May 12, 1-3pm. Mark your calendars and save the dates! https://mrsc.org/explore-topics/finance/revenues/lodging-tax#basic Lodging Tax (Hotel -Motel Tax) Overview Any city, town, or county has the authority to levy lodging taxes, also known as "hotel/motel taxes," on all charges for furnishing lodging at hotels, motels, and short-term rentals — including such activities as Airbnb, bed and breakfasts (B&Bs), RV parks, and other housing and lodging accommodations for periods of time less than 30 days. The tax is collected as a sales tax and paid by the customer at the time of the transaction, and the revenues must be used for eligible tourism promotion activities or tourism -related facilities. There are two lodging tax options: A "basic" or "state -shared" lodging tax up to 2% that is taken as a credit against the 6.5% state sales tax rate, so that the lodging patron does not see any tax increase (RCW 67.28.180-.1801). The state also sometimes refers to this as the "transient rental tax." An "additional" or "special" lodging tax up to 2% on top of the other state and local retail sales taxes, resulting in a higher tax bill for the patron (RCW 67.28.181). If a jurisdiction imposes both options at the maximum rate, that would bring the total lodging tax rate to 4%. However, a few specific jurisdictions are not authorized to collect certain lodging taxes while others have additional authority, as discussed below. Lodging taxes are different from (and may be imposed in addition to) tourism promotion area fees. For more information on tourism promotion areas, see our page Tourism and Local Governments. "Basic" or "State -Shared" Lodging Tax Any county has the authority to levy the "basic" or "state -shared" lodging tax up to 2% (RCW 67.28.180), which is taken as a credit against the 6.5% state sales tax (RCW 67.28.1801). This means that there is no tax increase, and the total tax paid by the patron is equal to the retail sales tax in the jurisdiction in which the lodging is located. The state's portion of the sales tax rate on lodging effectively drops from 6.5% to 4.5% within those jurisdictions. The state sometimes refers to this as the "transient rental tax." Most cities and towns have similar "basic" lodging tax authority. The city's basic rate is credited against the county's basic rate (RCW 67.28.180(2)). For instance, if both the city and the county impose the full 2% basic lodging tax, the total rate will be 2% countywide, but the county will not receive revenues from the incorporated area because it must credit those revenues back to the city. The basic lodging tax has a few exceptions: No city located within King County may impose the basic lodging tax (see RCW 67.28.180(2)(c)(ii)), except for Bellevue which has legislation allowing it to collect a rate up to 2% until its related debt is retired (subsection (2)(c)(iii). No city that is located within a county that is exempt under RCW 67.28.180(2)(b) may impose the basic lodging tax so long as the county remains exempt. Currently, Yakima County is the only county exempt under that subsection, so no city within Yakima County may impose this tax. However, there is also an exception that grandfathers in the City of Yakima and allows it to collect a basic lodging tax up to 2% until its related debt is retired (subsection (2)(c)(iii)). For Bellevue/King County and City of Yakima/Yakima County, the statutory exemptions allow the jurisdictions to "double -dip," meaning that the city lodging tax is not taken as a credit against the county rate. Instead, the city and county rates are added together, resulting in a credit of up to 4% against the state sales tax rate within Bellevue and the City of Yakima. This means the state only receives a 2.5% sales tax on lodging in those two cities. "Additional" or "Special" Lodging Tax In addition to the "basic" 2% lodging tax, any county may impose an "additional" or "special" lodging tax up to 2% in increments no smaller than 0.1% (RCW 67.28.181). Unlike the basic lodging tax, the additional lodging tax is not a credit against the state sales tax and results in a tax increase for the lodging patron. If the basic and additional lodging tax are each levied at a rate of 2%, the combined lodging tax rate would be 4% and the total tax paid by the patron would equal the retail sales tax in the jurisdiction plus the additional/special lodging tax of 2%. Most cities and towns also have similar authority, and just like the basic lodging tax the city's additional lodging tax must be taken as a credit against the county's additional rate (RCW 67.28.181(3)). For instance, if both the city and the county impose the full 2% additional lodging tax, the total additional rate will be 2% countywide, but the county will not receive revenues from the incorporated area because it must credit those revenues back to the city. The additional lodging tax also has a few exceptions: Counties and cities that imposed a combined lodging tax greater than 4% before July 27, 1997 were grandfathered in under RCW 67.28.181(2)(a). This includes Grays Harbor and Pierce counties (and the cities within them), plus the cities of Airway Heights, Bellevue, Chelan, Leavenworth, Long Beach, Winthrop, and Yakima. Any city located within a county that had the authority to levy a countywide 4% lodging tax before January 1, 1997 may not impose the additional 2% (RCW 67.28.181(2)(b)). This applies to all cities in Cowlitz and Snohomish counties. Cities that imposed a combined lodging tax rate of 6% before January 1, 1998 are grandfathered in under RCW 67.28.181(2)(d). This occurred due to a unique set of circumstances and only applies to the cities of Wenatchee and East Wenatchee. Use of Revenues City and county lodging tax revenues — including both the "basic' and "additional" lodging taxes — must generally be used for tourism promotion, acquisition of tourism -related facilities, or operation of tourism -related facilities (RCW 67.28.1815-.1816), including: Tourism marketing; Marketing and operations of special events and festivals designed to attract tourists; Operations and capital expenditures of tourism -related facilities owned or operated by a municipality or a public facilities district, including repayment of general obligation bonds (RCW 67.28.150) or revenue bonds (RCW 67.28.160) for eligible capital projects; or Operations of tourism -related facilities owned or operated by nonprofit organizations (but not capital expenditures). (King County has separate provisions and requirements for how to spend the revenues.) Definitions of "tourism," "tourism promotion," and "tourism -related facility" are provided in RCW 67.28.080. Cities and counties may use the funds either directly, or indirectly through a convention and visitor's bureau or destination marketing organization. The funds may be awarded to nonprofits, tourism organizations, and to the city or county for eligible expenses. Practice Tip: The guiding principle is that these facilities should be used by tourists. So for example, a municipal golf course would likely be a permitted lodging tax expenditure in Chelan, while it probably would not be if it were in a residential neighborhood in Spokane. Each situation is unique and requires careful assessment. After conferring with the State Auditor's Office, we have also concluded that lodging tax revenues may be used to pay for staff support of the lodging tax advisory committee (LTAC, described in further detail below), provided that proper application and reporting requirements are followed. Our conclusion comes from RCW 67.28.1815, which states that the revenues must be used "solely for the purpose of paying all or any part of the cost of tourism promotion..." It is our opinion that the primary function of an LTAC is to promote and market tourism. Cities and counties may also use lodging tax revenues to repay general obligation bonds (RCW 67.28.150) or revenue bonds (RCW 67.28.160) issued for affordable workforce housing within a half - mile of a transit station. For more information, see our page on Affordable Housing Funding Sources. Application and Award Process All prospective lodging tax recipients must apply to the city/county for funding. The entities that may apply for lodging tax funding are: Convention and visitors' bureaus; Destination marketing organizations; Nonprofits, including main street organizations, lodging associations, or chambers of commerce; and Municipalities (defined as any city, town, or county). Any city or county with a population of 5,000 or more that imposes any lodging tax must also establish a lodging tax advisory committee (LTAC), described in the next section, to review the applications and make funding recommendations. Jurisdictions with a population of less than 5,000 are not required to establish an LTAC, although they may do so if desired. If the jurisdiction does not have an LTAC, prospective applicants must apply directly to the legislative body (city council or county commission) for consideration and funding. All applications must include estimates of how funding the activity will result in increases to the number of people staying overnight, traveling 50 miles or more, or coming from another state or country. To ensure that the applicants are compliant with this statutory requirement, this information should be included in the lodging tax application form that will be filed with the city/county or the LTAC. There is no requirement that priority for funding be given to applicants expected to generate the largest number of tourists, and lodging tax revenue may still be awarded to recipients who provide services that indirectly increase tourism such as destination marketing organizations. The law is silent on the frequency of the awards. Some jurisdictions choose to make the award process a part of their annual budget cycle while others may incorporate a mid -year awards procedure to account for unexpected increases or decreases in lodging tax revenues. Practice Tips: The State Auditor's Office interprets the law to mean that all users of lodging tax funds, including municipalities, are considered applicants and must follow the relevant application procedures. So, if cities or counties are seeking to use the funds directly, the city/county should submit applications for their own projects to the legislative body or LTAC for consideration. To avoid any concerns regarding gifting of public funds, the city or county awarding the funds should enter into a contract with the recipient organization(s). The contract should spell out the tourism - related services to be provided in exchange for the funding, as well as the required reports that must be filed by the recipient that quantifies the services in terms of the number or tourists generated as a result of the funding. Lodging Tax Advisory Committees (LTACs) Any city or county with a population of 5,000 or more that imposes any lodging tax is required to establish a lodging tax advisory committee (LTAC) to review the applications and make funding recommendations to the legislative body. Practice Tip: Jurisdictions with a population of less than 5,000 are not required to establish an LTAC, although they may do so voluntarily. If a jurisdiction voluntarily establishes an LTAC, it is not required to follow these rules and may adopt its own processes and requirements. For jurisdictions of at least 5,000 population, the LTAC must be appointed by the legislative body (city council or county commission) and must contain at least five members, including at least two representatives of businesses that are required to collect the lodging tax, at least two people who are involved in activities that are authorized to be funded by the lodging tax, and one elected official from the jurisdiction who serves as chair (RCW 67.28.1817). The number of committee members from organizations representing hotels/motels collecting the tax and the number from organizations involved in activities that can be funded must be equal. Organizations representing hotels and motels and organizations involved in activities that can be funded by this tax may recommend people for membership. The statute also provides that a person who is eligible under the first category (lodging businesses) is not eligible for appointment under the second category (funding organizations), and vice versa. The legislative body must review the committee's membership annually and makes changes as appropriate. A city's committee may include a non-voting elected county official and vice versa. The LTAC receives all applications for lodging tax revenue and recommends a list of candidates and funding levels to city or county legislative body for final determination. The statute says that the legislative body "may choose only recipients from the list of candidates and recommended amounts provided by the local lodging tax advisory committee" (RCW 67.28.1816(2)(b)(ii), emphasis added). Practice Tip: The legislative body is not required to fund the full list of recommended recipients and may choose to make awards to only some or even none of the recommended recipients, but the legislative body may not award funds to any recipient that was not recommended by LTAC. However, an informal opinion from the Attorney General's Office in 2016 states that the legislative body may award amounts different from the LTAC's recommended amounts, but only after satisfying the procedural requirements of RCW 67.28.1817(2). This requires the municipality to submit its proposed change(s) to the LTAC for review and comment at least 45 days before final action is taken. Any proposal to impose a new lodging tax, raise the rate of an existing tax, repeal an exemption from the lodging tax, or change the use of the tax proceeds, must be submitted to the lodging tax advisory committee for review and comment at least 45 days before final action will be taken on the proposal by the legislative body (RCW 67.28.1817(2)). Reporting Requirements All cities and counties receiving lodging tax revenues must file an annual report with the Joint Legislative Audit & Review Committee (JLARC) each year for the prior calendar year (RCW 67.28.1816). If a jurisdiction received lodging tax revenues but did not have any distributions or expenses during the calendar year, the JLARC report must still be completed and filed by the deadline indicating no activity. The reporting requirements include: All lodging tax revenues received; All lodging tax revenues distributed and/or expended; All recipients of lodging tax monies, including the city itself, that may have directly used lodging tax funds for qualifying facilities, tourist events, or tourism administration; and For all recipients, the actual number of people traveling for business or pleasure on an overnight trip in paid accommodations, traveling 50 or more miles away from their business or place of residence for the day or overnight, or traveling from another country or state. For more information, including an email sign-up, reporting deadlines and instructions, FAQs, and the reporting system login, see the JLARC Lodging Tax page. Practice Tip: The JLARC online filing system can record and store lodging tax activity throughout the calendar year. As part of your contract with recipients, we recommend that you require the recipient(s) to file the actual number of attendees, overnight stays, and/or other associated tourism data as soon as the event or activity has been completed. This will make it easier to file the annual report to ensure the city's full compliance with JLARC. Maximum Combined Sales & Lodging Tax Rate For cities and counties, the maximum combined sales and lodging tax rate upon sales of lodging may not exceed 12% (RCW 67.28.181(1)), except for Seattle which has a maximum combined rate of 15.2%. The statutes included within the 12% cap are: Chapter 36.100 RCW (public facilities districts), Chapter 82.08 RCW (state sales tax) Chapter 82.14 RCW (local sales taxes) Chapter 67.28 RCW (lodging taxes), and Chapter 67.40 RCW (convention and trade center tax — repealed in 2010). However, affordable housing sales taxes (see RCW 67.28.181(4)) and the first 0.4% of the Sound Transit high-capacity transit sales tax (adopted prior to December 1, 2000 — see RCW 82.14.410(2)(c)) are not included within the 12% cap. Most counties and cities are not that close to the 12% cap, and the cap does not affect the ability of any jurisdiction to impose the maximum "basic" lodging tax allowed by law since it is taken as a credit against the state sales tax and does not increase the sales tax rate. However, the 12% cap may limit the "additional" lodging tax rate that some jurisdictions may impose. RCW 82.14.410 provides that any local sales and use tax increase adopted after December 1, 2000 must exempt lodging sales if the increase would cause the total combined lodging/sales tax rate to exceed the greater of the 12% cap or the actual combined lodging/sales tax rate in effect on December 1, 2000. r, lzt N M W LPI l0 a•-I Ol N N I� M LO V N N Vl? 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O c° a spodaa'slueap', Ma ae W pWp l elep leiaos sinol dnoaE) slel5ueulj sulpavy EXPERIENCE PORT TOWNSENDMA ie Chamber Water view rooms with balconies Walk to historic waterfumn, shops, & restaurants Free WIH - Extended continental breakfast NEW A Great Wedding & Special Events Ion ENJOYPT.COM 360385J869 Arlene Alen From To: director@jeffcountvchamber.org Wednesday, April S, 2823 12:51 PM Arlene Alen A request for contact or information has been received from a user of the Jefferson County Chamber ofCommerce website. Send Me More Information! This individual has requested more information. Name: Lori Maxwell Company: Mailing Address: 18OOChicago St Nampa, |D83O8O Country: US Phone: 417-239-6192 Fax: eK0mU: |oh]48@yahoo.uom Contact By: Email Comments: Hello, I am planning a trip to Whidbey Island in September and was looking to catch a ferry over to Port Townsend and explore the town. Could you please send me some information of your lovely town: maps, ferry schedules, points of interest, magazines, etc.. Thank you so much. Allow Release of yes Received: 4/5/2023 2:51:19 PM 1 rJI1 }�YvlY71u i ���V�r1�"'� i ' /��j �r r I h�Po�O�„ iii (�l // ,,, � use �¢��r i � y, r � ll�j ��1�� 4WD/J��%�/����„ �( �7 �i' %�� � / %� � � I f /� a / i� � �� II/ /�/ /////� %� r� �� 9� � ���� �� �% ii�/ � � i ��� f /%//U� // li�(� / J% � 1q i / ff ���� ����", / � / U /i �� /l/%!�, a, . ���� ,� �I� �� w� � ��%f // J / ���r���r����, ;i., � � y.. �� � r�'' f � • � u.. f �o b � "�'' r j 1� w, ``'f' r r� � i � 1 � J �, e, �„ t ��w �����r � � � r� ��� � � i � ti � N��n ;` Gill � a ��;� � /y �i %G d / �. ��i i a� � �� Y �� ��� ���i �'� � 1 N � �'l �: �� � � ��r ��� n • � ' � � 1 � ��"� J�"11 ', r r � � � ��/�J�( /l /�1 ����� ( 1 �/ �� qil i„�, su: nom, �� � V i / //. p / AWPo�I! �i� !N �� rF"' « � � � ' wM �rr�� � / II V w � ' � Y V�i � � � • � ij� W 9la �,'� � y �. " n „� ' � 1 � � �M t � nh �i% � '.., � � . * � '� h � �+� � � � Y . � � � y4, � i � � s y��, ��„ w"A”, �v�. � � � i �, � � / �l N � � u � �°;, � ? P / NII wt r • R � � � � �� � � �� � ��� i S� r, 11G h a �i�illl�,. si � M1 � ,orv. � h� � ��I�I i ii � � Visitor Data Tracking Research for PT LTAC Arlene Alen, Executive Director The Chamber of Jefferson County & DMO/City of PT 4.5.23 During the Q4 LTAC meeting the lack of data relevant to Tourism and hospitality was discussed. At the recent Tourism Sustainability Task Force meeting, the integration of multi -media and mapping was brought to the table as a way to multiple audience and market segments together into the visitor search experience for PT. I researched multiple entities aggregating data for different levels and sectors of the tourism market and the three I am reporting on are the most cost-effective for our market. All approach this differently and with very different points of aggregation and output along with divergent pricing. In your packet are materials on each of them. I have had personal presentations from all three of these and prepared to respond to questions. The last, may have assumed we were County not City tourism in his presentation, however, has an extremely interesting and cost-effective application for PT. 1. Datafy -below from their marketing and additional information attached. Aggregated information from multiple data providers, scrubs the data and does weekly updates to subscribers. Direct Data: We source our own data. Our intellectual horsepower is unmatched with our dedicated stateside team of data scientists and analysts. We have access to log level data to dive in deeper and customize when we need. Other data platforms are aggregators only and purchase their data from one source. Actionable Data: Our in-house DSP paired with direct data for your destination, enables us to provide a unique opportunity to serve personalized and timely messages by using the Universal ID. We provide full attribution across all advertising to tell you: did those people advertised to visit and did they stay in a hotel, helping to provide ROI across all campaigns. Customizations Included: We believe in making the data work the best for your destinations' unique needs, this means we pull in third -party data, for example: STIR, Google Analytics, airport data, Key Data, etc. at no additional cost. Annual cost designed for City of Port Townsend is approximately $12,000 a year, determined by final demands of customized project. 2. Placerai-below information and materials attached Placer is working with the State of Washington Tourism to provide them with data that they will soon be repackaging and selling to their members.(Chamber/DMO is a member). At this juncture, the exact scale/scope of their offerings is a work in progress so remain unknown. Web based, simple site integration. The annual cost of this program for the City of PT DMO, approximately $6000, depending on exact structure and can be a subscription model. 3. Driftscape-information attached. Web + App, is downloadable by anyone at any time all app providers. Annual cost $5500-$6500. Up front cost $0 - $5500 depending on option for them to create 50% initial content (rapid site integration with staff doing the balance or staff doing all). It is simple 1 -frame site integration, so not much in terms of tech costs for this or others on this short list. 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Visits 130.9K Panel Visits 2.6K Visits / sq ft N/A Visits Yoy +18.7% Size - sq ft N/A Visits Yo2Y +26.7% Visitors 70.6K Visits Yo3Y -7.2% Visit Frequency 1.85 Visits Trend Downtown Port Tow... , Port Townsend, WA L� Metric Aggregation: Annual Summary; Ap Visits Daily CD, m 2 ;alt 0 - Sep 0 P ,ep 04 Sep 07 Sep 10 3ep 13 Sep 16 Sep 19 Sept 22 Sep 25 3ep 28 mmmmmm� 2/2/23, 3:33 PM Placer - Downtown Port Townsend WA (test) - Overview Nationwide 100% Oi Washington 100% View List 0! Local: 15mi 100% View List 0 II Downtown Port Townsend WA (test) Ethinicity White Fq lincome $75K -$100K https://analytics.placer.ai/#!/admin/insights/complexes/63dc34dc8eaOa39e86dd878a/overview?filter=`/`5B`/`7B"date":`/`7B"chosenLabel":"Custom+Ra... 3/6 2/2/23, 3:33 PM Placer - Downtown Port Townsend WA (test) - Overview Category: Min, Visits: Groceries - 1 Ronk Nome 1 Safeway / 442 W Sims Way, Port Townsend, WA 98368 2 QFC / 1890 Irondale Rd, Hadlock, WA 98339 3 QFC / 515 Sheridan St, Port Townsend, WA 98368 4 The Food Co-op / 414 Kearney St, Port Townsend, WA 98368 5 WinCo Foods / 10315 Silverdale Way NW, Silverdale, WA 98383 022MEEMM Property: Dowinitowin Port lowinseind W_ Show by: Show Home/Work: Category Category Group On W= Point Hudson Marina 103 Hudson St, PortTownse Fort Warden State Park 200 Battery Way, Port Town Memorial Field Port Townsend, WA, United _ Visitor journey - Routes Property: [)owiritowirii IPoiri 11 owinseind W Distance Visitors 1.3 mi 18.6K (26.4%) 5.6 mi 10.7K(15.1%) 1.8 mi 6.8K (9.7%) 0.7 mi 4AK (6.3%) 31.8 mi 3.9K (s.s%) Post 41.5% 44.116%a Home 5.1 % 43% ROW Point Hudson Marina 103 Hudson St, Port Townse 3.8% IN 3.9% .............................................. 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Location: Distance: Sep 01 - Sep 30, 2022 Distance from Property 1 mi Filters Event Size 150 Event Type IFestiiva Ill Comic nt r Conker # of Attends 358-4 248-3 137-2 26-13 Category Summary . All Event Category Total A Festivals NIC Community r Concerts Conferences �® Expositions fi Sports Games Performing Arts Events Log # of Events 3 2 1 0 0 0 0 0 Total Attendees 643 493 150 0 0 0 0 0 Avg. 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Captured vs Potential True Trade Area Polygon 70 % 50 \ 6r brrtirtli s� r9 ,,.�,i y c� re<;r Y " ap data @2023 Google 20 km Report a map error Datwr et: Benchmark with: Census 2019 (ACS) v State Search Group or Attribute Captured Market '- Potential Market =, 1/. Diffe Households Family Households 513% � _79. 43.4% '66 3 +19.31/. Non -Family Households 48.3% 140 56.61/. a1 14.71/b Ethnicity Hispanic or Latina Household Income Household Average Income $70,707.82 SO $89,599.4/ 101 -21.1% Average Income per Person $34,777.09 -1102 $42,675.58 125 -18.5% Household Median Income $53,025.94 84 $61,953.98 981 -14.4% <$16K 7.7% E128 9.3% -17% $10K -$15K 5.8% 135 4.9% TI5 +17.9% $15K - $20K 4.3% 991 4.8% '.109 -93% $20K - $25K 3.8% 841 3.3% 73 : ; +15.5% $25K - $30K 516. Ills 3.91/" 89, +29.3% $30K -$35K 6.1% M 134 446 87;', +541/0 https://analytics. placer.ai/#!/ad min/insights/complexes/63dc34dc8eaOa39e86dd878a/audience?filter=//o5B%7B"date":%7B"chosenLabel":"Custom+Ra... 2/4 Seorch Group or Attribute Captured Market Potential Market % Diffe $35K - $40K 5% 11120 4.2% go +21.5% $40K - $45K 3.7% 9 87 3.8% 91 r -4.2% $45K - $50K 5% 11129 3.6% 94 +37.4% $50K - $60K 11.8% 71% 94 +66,51/. $60K -$75K 10.6% 1110 9.1% 94 +171% $75K -$100K 9.9% 78FA 10.6% 8 3 �,�� -6.4% $100K - $125K 7.8% 861 9% 98 -12.8% $125K -$150K 3.1% EM 5.4% 0 ili, -43.6% $150K - $200K 154 SON i 18 -56% >$200K 6.8% 9.1% 8 -25.1% Family Size Education Labor Force Marital Status Transport to Work Travel Time to Work Housing Units Occupied Housing Units Vacant Housing Units Value of Owner -Occupied Housing Units Types of Housing Units Structure Health Insurance SNAP Households Household Income Downtown Port Tow... , Port Townsend, WA https://analytics.piacer.ai/#!/admin/insights/complexes/63dc34dc8ea0a39e86dd878a/audience?fiIter=%5B`/`7B"date":`/*7B"chosenLabel":"Custom+Ra... 3/4 Household Income Ethnicity Downtown Port Tow Fart T�am�nsrnti. WP. 10()Ifl, 9PIII 82.4% 90$�, 70`% 60% 601% 40% 26 1.7% 6.3% 1% 4,4% 0.2°/o 0.1% 3.9% 01% 1 --.— MENIM —, gummiNNOM A/NPe BlICA Mizpank: Amencv) Ind),'m Aslan Pcif)c jther TI'vo of more https://analytics.placer.ai/#!/admin/insights/complexes/63dc34dc8ea0a39e86dd878alaudience?filter=`/`5B`/`7B"date":%7B"chosenLabel":"Custom+Ra... 4/4 ... . . 7/i7 .. Export. v Downtown Port Townsend WA (test) . : , u w,w POI j h \,,i,i ;nI ver fif,dby 6'f a or. Learn More Vehicle Traffic Volume P (Ope I ti Ps: Downtown Port Townsend W... Year of To ri [ fir Volt j i n e, 2021 1h up etror https://analytics.placer.ai/#!/admin/insights/complexes/63dc34dc8ea0a3ge86dd878a/area-analysis?fiIter=%5B%7B"date":%7B"chosenLabel":"Custom... 1/4 212/23, Planned Development III operty Downtown Pot t Townsend W. propu, ty Tr ade At ea: Traffic Vol: Within: COfIsn,t,I(jjon -1 rWide Af ea Ri� hus PI 19, True Trade Area 70 50 mi Mile Ring 10 mi Stage uategorics < 9 7th Haven 0 7111 SI a n (I HO n dr I, �k!, 14 PIII I' vjns,Inff. Ndrfi att 0 N/A CD Estimated Overlain: 25.29 sq mi (STY.) Planning Qt construction Project Details Owners N/A 0 On Hold/Cancelled Tenants N/A Completed Category Other, Residential Size Ist N/A Suart Date 22022 E,, -O. Delivery Q2 2023 Stage Construction B -o" r m -J,190/1, R - 4 data 92073 U009le 2km".--,a RepoaaaWPOrme —I 1 Haven 7th St and Hendricks St, Port Townsend, WA 98368 -total Trade Area 312.57 sq mi Overlapping Area 8.10/- 25.29 sq mi C9 Downtown Port Townsend WA (test) Too Trade Area 44.38 sq mi Overlapping Area 57% https://aiialytics.placer.ai/#!/admin/insights/complexes/63dc34dc8ea0a39e86dd878a/area-analysis?fi[ter=o/o5B%7B"date":o/`7B"chosenLabel":"Custom . , , 2/4 Crime Profile Property., DONl-1t()VVT1 Poet Townsend W... Crime Period: Mile Ring: Mile Ring. Mile. Ring: Sep 01 - Sep 30, 2022 10.5 Mi '4,, 0.75 mi 1 Mi Criew Types Counts With Shooting 0 Assault 0 0 Robbery 0 Burglary o Theft I Vandalism Arrest 2 0 Other Total Incidents w Crime Data Table Crime Type 0.5 mile , 1 0.75 mile i mile Total Incidents 1 3 4 0 Shooting 0 0 0 0 Assault 0 0 0 Robbery 0 0 0 Burglary 0 0 0 Theft 0 0 1 Vandalism 1 1 1 G Arrest 0 2 2 https://analytics.placer.ai/#!/admin/insights/complexes/63dc34dc8eaOa39e86dd878a/area-analysis?filter=%5B%7B"date":`/`7B"chosenLabel":"Custom... 3/4 Events r'r ofa,rt I e," Dowrilown Port rownsend VV., Even( Nqiod Event Lo,"mun M,Aarice, Sep 01 - Sep 30, 2022 Distance from Property 1 mi Filters Event Size CisoWjffl Event Type ,A Festivals le Community ; Concerts # ofAttendees 358-493 248-358 ffil��j 137-248 26-137 Category Summary Events Log Event Category 4 of Events Total Attendees Av,,, In7poct Total 3 643 A Festivals 2 493 Moderate IZ Community 1 150 Moderate Concerts 0 0 conferences 0 0 Expositions 0 0 sports Games 0 0 Performing Arts 0 0 https://analytics. pl a cer.a i/#!/ad m 1 n/i ns ig hts/com pI exes/63 dc34d c8ea0a 39e 86d d 878a/a rea-a nalys is Wilte r=%5 B %7 B"d ate": %7B"chosenLabel" "Custom... 4/4 > ap e Placer.ai Quimper Port Townsend WA (test) rror 9 Jan 01 -Jan 30, 2023 -P-11 Quiryiper Port Townsend WA (test) � ; I I — f , , I I I �: Learn More https://analytics.placer.ai/#!/admin/!nsights/complexes/63dc3b9O8ea0a3aceddd878a/overview?fiIter=%5B%7B"date":%7B"start":"2023-01-01","end":"2... 1/6 Metrics III opef ty Ouimpei fork I ownwn d WA Visits Visits / sq ft Size - sq ft Visitors Visit Frequency Visits Trend Quirnper Port Towns... 1151 I/Vil;!r Si 11,,it hwm%eri Metn- Visits 51, 3K 5K, 0 v Agg,, e i t I a I Ammal Summwy Weekly Market Landscape '153K N/A N/A 11.9K 1,33 fa,I 09 Panel Visits Visits Yoy Visits Yo2Y Visits Yo3Y ..... . .. . .. 291 +86.3% -1-64.9% +18.3% 9 �1 Aldo ch'�, < Al Cars Pet Day Les 5K-11Kw -'n 3K -5K 2K -3K 177 - 2K https://analytics. p I acer.a i/#! /ad rn i nh n sig hts/complexes/63d c3 b908ea0a 3aced d d 878a/overy iew?filte r=% 5B%7 B"d ate": %7 B"start" "2023-0 1 -0 1 "end" :"2 2/6 Nationwide N/A Washington N/A Local: 15mi N/A * Ranking only supports 'full -months' - filters and Custom dates are ignored. Showing report fur: Jan 1st, 2023 -Jan 31st, 2023 Typical Visitor Persona Quirnper Port sown end WA (test) Ethnicity White Income $75K -$100K https://analytics.placer.ai/#!/admin/insights/compiexes/63dc3b9O8ea0a3aceddd878a/overview?filter=`/*5B`/`7B"date":`/*7B"start":"2023-01-01",.'end":"2... 3/6 Favorite Places cai,go,y Min, Visits: All Categories Ronk Nome Distance Visitors 1 Safeway / 442 W Sims Way, Port Townsend, WA 98368 2 Jefferson Healthcare Hospital / 83/1 Sheridan Street, Port Townsend, WA 98368 3 Fort Warden State Part< / 200 Battery Way, Port Townsend, WA 98368 4 QFC / 1890 Irondale Rd, Hadlock, WA 98339 5 QFC / 515 Sheridan S(, Port Townsend, WA 98368 Visitor journey Property. Quin,ipc,r Port Townsend WA Show by Show Home/Work: am= category Category Group a:) 0 11 Prior Horne Work Safeway 442 W SimsWary, Port town.. The Port Townsend Athl... 279 monme S(, PoO lownse'' Fort Worden State Park 200 Kittery Way, Pt.)(T lovvn. Visitor journey - Routes Pmp':ay Qt,iiri)pet,Po-tl-ovvt)seiidVVA(,, Jour my Diruman. MM= From Property 'i'l mi 5.2K (44(.,,) 1.5 mi 2.9K (24JIM 1,5 mi 2.8K (2351%) 5.5 mi 2.6K (22"0 1.6 mi 2.6K (21 �9`vb) Post Horne Port'rownsend/Coupevi... Port Townsend, WA, United Safeway 442 W Sims Way, Port Town... Work The Food Co-op 414 Ke,)mey St, Poit lmn,y_ To protect irdiVidt.1,11 privacy, the beginning points shown for each route are approxi nations and do not Dismiss reptesent actual home locations. Ul_11Lnnmra https://analytics.placer.ai/#!/admin/insights/compIexes/63dc3b9O8ea0a3aceddd878a/overview?filter=*/`5B`/`7B"date":%7B"start":"2023-01-0I","end":"2... 4/6 Daily Visits Quimper Port Towns... I Metro Visits https://analytics.placer.ai/#!/admin/!nsights/complexes/63dc3b9O8ea0a3aceddd878a/overview?fiIter=`/`5B`/`7B"date":%7B"start":"2023-01-0I,,,.'end":"2... 5/6 IMF, Ifal I51��, 15 uv 4 dim rte' Visits It 3.9K -10.1K ffig 8862 - 3.9K * 479.1 - 886.2 * 277,6 - 479.1 277.6 yyy N( -,I I Cove Map data @2023 Google I'km Report a 'map error To protect individual privacy, the beginning points shown for each route are approximations and do not represent actual home locations. Learn more Hourly Visits Quimper Port Towns... St, [10't Hectic: n Visits Daily Visits Quimper Port Towns... I Metro Visits https://analytics.placer.ai/#!/admin/!nsights/complexes/63dc3b9O8ea0a3aceddd878a/overview?fiIter=`/`5B`/`7B"date":%7B"start":"2023-01-0I,,,.'end":"2... 5/6 Length of Stay Quimper Port Towns... I V; I IA -1t,- SI, Poll hIM I',"n Mott ic Visits QK Average Stay 41 littps://aiialytics.placer.a!/#!/admin/!nsigfits/complexes/63dc3b9o8eaOa3aceddd878a/overview?fiIter=`/`5B`/`7B"date":%7B"start":"2023-01-01","end":"2 ... 6/6 Placer.ai Downtown Port Townsend WA (test) 9 1 Pur[ Ovin,"I ri, Vv- F-R�--, September E21 Downtown Port Townsend WA (test) ap error ImEl'-p--r, �- Learn More https://analytics. placer.ai/#!/ad min/insights/complexes/63dc34dc8eaOa3ge86dd878a/overview?filter=%5B%7B"date": %7B"chosenLabel":"Custom+Ra... 1/6 Metrics I'( o I �erty Downtown Port Townsend W... Visits Visits / sq ft Size - sq ft Visitors Visit Frequency Visits Trend Downtown Port Tow I PC, I low"Serd, WA m Ndettif., Aggregotion: Annual Suminafy. Visits Daily ( ,-) 0 U) 1 M91< Panel Visits 2.6K N/A Visits Yoy +18.7% N/A Visits Yo2Y 126.7% 70.6K Visits Yo3Y -7.2% 1.85 Sep0 1 5, E�p lY I Sep 07 Sop tO Sep P3 Sop r6 Sop I,9 Spp, 22 S"',p 25 ",ep 2's Market Landscape A� 2/6 I. -I Nationwide 1 '1 it View List T Washington 1 View List 0 Local: 15mi V'0 View Ust G—) Typical Visitor Persona Downtown Port ToWnSenci WA (test) Ethnicity White Income S75K-$10QK 100% 100% https:Ha na lytics. pl a car. a i/#!/ad m i n/i ns ig hts/co m pl exes/63 dc34d c8eaOa39e86d d 8 78a/overview?fi [ter= %56 %7 B"d ate":% 7 13"chosen Label":" C u stom+ Ra . . . 3/6 Favorite Places, Ca�egoiy: Min. Visits Groceries - 1 Rank Nome Distonce Visitors 1 Safeway / 442 W Sims Way, Port Townsend, WA 98368 1.3 mi 18.6K (26 4(N) 2 QFC / 1890 Irondale Rd, Hadlock, WA 98339 5.6 mi 10.7K (15'1Q,0 3 QFC / 515 Sheridan St, Port Townsend, WA 98368 1.8 mi 6,8K (9,7%) 4 The Food Co-op / 414 Kearney St, Port Townsend, WA 98368 0.7 mi 4.4K (O.Ni) 5 WinCo Foods / 10315 Silverdale Way NW, Silverdale, WA 98383 31.8 mi 3.9K (::,s,,,,) Visitor Journey Pfojperty Downtown Port Townsend W... Show by: Show I ioirie/Wor k: E= Category Category Group 4E) On Prior Post Horne 41.5% 44.6% Florae 00001� Work 5.1% 4.3%+, Point Hudson Marina 11'73 1i tj (J��,o I I It, Port Tom is e, Point Hudson Marina 3.10 Memorial Field 103 Hudson st, Port -rownso.- 1010 Port Tavvinserid, WA, United 3.2% 3.8% Safeway Fort Worden State Park 442 W Sims Wray, P,)ft Town_ 200 Batwiy Way, Pori TOM 3% 3.6% Memorial Field Fort Warden State Park Poet Townsend, VVA, United 200 Batteiy Way, Port TMIM Visitor Journey - Routes 111cipelty, Dowi)LOWri Port Townsend W,., joiirmvy Dirocmlfl. From Property Io amtect h6vrdual PrivacY, the begirming pointsshown for each route are approximations and do not Dismiss represeirt actu,fl hoine locad0ris. I)ttps://analytics.piacer.ai/#!/admin/insights/comp]exes/63dc34dc8eaOa39e86dd878a/overview?fiIter=%5B`/`7B"date":%7B"chosenLabel":"Custom+Ra 4/6 Visits 9111 26K-82.11< 0 8.3K - 261C N 3.3K -8.3K 0 1.8K -3.3K 41.8K Map data 102023 Google I km Report a map error To protect individual privacy, the beginning points shown for each route are approximations and do not represent actual home locations. Learn more Hourly Visits Downtown Port Tow... Pore I own,"id, VI/A Metric: ViSitS 401, IN Daily Visits Downtown Port Tow... Pw, I nhnsind, VVA v Nletn(- Visits Thur,iday Fi (day Satu(da" Sunday https://analytics.placer.ai/#!/admin/insights/complexes/63dc34dc8ea0a39e86dd878a/overview?fiIter=%5B%7B"date":`/`7B"chosenLabel":"Custom+Ra... 5/6 Length of Stay Downtown Port Tow Port r... et-� , , , i, WA Metric Visits TV( Average Stay 8( https://analytics.placer.ai/#!/admin/insights/conipIexes/63dc34dc8eaOa39e86dd878a/overview?filter=`/`5B`/`7B"date":%7B"chosenLabel":"Custoni+Ra... 6/6 (Tj is A Mom m"m ICImy I'Z�1)11 " LM% "00 c 0 11111110 ul II wma� !ly Q) �,,,,, VIII Lu 0 V) C. co u 7,5 n c CQD 4% COY) C). cuC) EE II m 0 > oj L C) C) D> .. ... ....... U) C) b (1) M 0 C: WE 011> > m llu 1:3 0 . .............. ........ .... n Q (1) 0 E > .................. I ulME 4410 imp c GEHIM IIHIC 1c: m 0 LY > U5\//CY 0. / v) Q)o -C,Z5 4.1-2 00 Ul) W E 0 0 u c E M 0 0 71 0 0 M UP o CL ILLI >N 41 m cl 4-1 CL M 41 TA u ILL W E 0 0 u c M 0 0 71 0 UP o vv Lou "o mm Liiiiiiiiii .......... 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