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Home My WebLink About110422 Special Session Agenda Packet Lodging Tax Advisory Committee Meeting Special Session Friday, November 4, 2022 1 to 2:30 p.m. City Hall, 540 Water Street City Council Chambers • Join virtually at http://joinwebinar.com enter the 9 digit Webinar ID 474-483-579 • Join by phone in listen-only mode (360) 390-5064 ext. 5 access code: 823-019-247# • Submit public comment emails to be included in the meeting record to: publiccomment@cityofpt.us I. Call to Order II. 2023 Budget Recommendation to City Council III. Adjourn LTAC regular meetings are held quarterly, on the second Tuesday at 3 p.m. of the months January, April, July, and October each year. Next regular meeting: January 3, 2023 from 3 to 5 p.m. Mark your calendars and save the dates! 2022 2023 2023 Increase / Decrease Adopted As reviewed at 10/11 LTAC Mtg Proposed 10/26 LTAC subgroup meeting 2023 Proposed vs 2022 Adopted Beginning Fund Balance 415,629 522,592 522,592 Revenues Taxes 441,000 525,000 525,000 19.0% Licenses & Permits - - - Intergovernmental Services - - - Charges for Goods & Services - - - Fines & Penalties - - - Miscellaneous Revenue 150 150 750 400.0% Other Increases - - - Other Financing Sources (inc. Transfers In)- - - Total Revenue 441,150 525,150 525,750 19.2% Expenditures Salaries & Wages & Benefits - 75,000 75,000 Supplies - - - Services 194,187 212,298 264,343 36.1% Visitor Center Operations 109,180 109,180 136,475 25.0% Pivot Marketing 35,000 35,000 43,750 25.0% Winter Marketing 10,000 10,000 12,500 25.0% General Fund Overhead 19,507 17,618 17,618 -9.7% Regional Sustainable Tourism Plan - - 1,000 100.0% Facility rental waivers 10,000 10,000 10,000 0.0% New 2023 Grant Proposal - 20,000 20,000 Big Belly Contract 10,500 10,500 15,500 47.6% Tyler Plaza Tent rental (PTMS)- - 2,500 100.0% J. Hodgeman Event - - 5,000 Capital Outlays 15,000 15,000 15,000 0.0% Debt Service - Principal - - - Debt Service - Interest - - - Other Financing Uses (inc. Transfers Out)125,000 125,000 125,000 0.0% Total Expenditure 334,187 427,298 479,343 43.4% Net Change in Fund Balance 106,963 97,852 46,407 -56.6% Ending Fund Balance 522,592 620,444 568,999 8.9% Sufficient to Meet Obligations City of Port Townsend LODGING TAX FUND BUDGET SUMMARY 2023 Draft Proposal Lodging Tax City of Port Townsend Communications and Marketing Manager Draft 11/4/22 Position Summary The City of Port Townsend is committed to communicating and engaging with our community and beyond. Working in partnership with other organizations, the business community, and residents and visitors alike can have a greater positive impact on our community’s future. Coordinated communications capability and acumen are fundamental in doing so. This proposed role is meant to provide in-house technical expertise to coordinate, strategize, and directly deliver on those aspirations, acting as a conduit between teams and organizations both internally and externally. The role fuses together two distinct but very related objectives. The first objective of the Communications and Marketing Manager is to develop and implement a cohesive and coordinated communications strategy to support internal and external City communications and functions, helping to tell a compelling and nested set of narratives to build community trust and confidence in the City. S/he will utilize, improve and develop communications channels and provide and/or solicit and edit communications from all departments and City Council, including on social media, the City newsletter, the website, press releases and other channels. The second objective of the Communications and Marketing Manager is to coordinate strategic communications and engagement with the broader community on the local benefits of tourism, helping to link tourism-related industries and agencies, forge stronger local and regional relationships and cooperation, and gather data and measure success that underpins a positive and compelling narrative. S/he will be a resource to coordinate a more community-facing and visible Lodging Tax Advisory Committee (LTAC), including their longer-term strategic planning, and to amplify and elevate the work of those represented and served by the committee. A single position with these two objectives helps to focus and unify the important relationship between the objectives. For instance, community and City priorities like climate action and sustainability or our rich local history also form a point of difference and an opportunity for our local tourism economy. A strategic and proactive approach driven by this role will help our community and community leaders actualize those benefits and move beyond an “either or” mentality that may unnecessarily restrict opportunities to balance and harmonize our strong and unique local identity and diverse economies with the potential wider benefits of a smart and sustainable tourism economy. Moreover, this role helps elevate and clarify the local benefits of tourism to decision-makers at various levels in order to better advocate for our collective needs and benefits (e.g., around Hood Canal bridge closures or ferry operations). Estimated Cost: $150,000 annual cost (fully costed salary and benefits) Funding source: 50% LTAC, 50% General Fund 2023 Key Goals the position will help accomplish: One of six main themes of the 2023 strategic work plan is to “Engage our community – build beyond notification and response to more deeply and inclusively engage our community in decisions that affect their lives and livelihoods as well as ground civic dialogue in civility and kindness.” A core goal under that theme is to invest in this position (“Invest in communications and marketing function to serve internal and external needs”). The position helps accomplish related work plan priorities under that goal. In addition and described above, 2023 holds an opportunity to amplify LTAC’s work and visibility, including via a proposed $20,000 grant application process, a strategic retreat, and strategic coordination between LTAC member collectors and recipients.