HomeMy WebLinkAbout101221 Packet
Lodging Tax Advisory Committee Meeting
Tuesday, October 12, 2021 3 to 5 p.m. City Hall, 250 Madison St., 3rd Floor Conference Room
****Pursuant to Washington State Governor’s Proclamation 20-28.15, the City is not allowing
in-person attendance at meetings. Members will be participating virtually.****
• Join virtually at http://joinwebinar.com enter the 9 digit Webinar ID 474-483-579
• Join by phone in listen-only mode (360) 390-5064 ext. 5 access code: 823-019-247#
• Submit public comment emails to be included in the meeting record to:
publiccomment@cityofpt.us
I. Call to Order II. Approval of Minutes - April 13, 2021 III. Lodging Tax Revenue Reports
IV. 2022 Budget A. Facility Rental Proposal V. Chamber Marketing Report VI. Committee Announcements A. Adams Street Parklet Update VII. Adjourn LTAC regular meetings are held quarterly, on the second Tuesday at 3 p.m. of the months January, April, July, and October each year. Next regular meetings:
January 11, April 12, July 12, and October 11, 2022 from 3 to 5 p.m. Mark your calendars and save the dates!
LODGING TAX ADVISORY COMMITTEE MEETING MINUTES
DATE: April 13, 2021 START TIME: 3:00 p.m. LOCATION: City Hall (Virtual)
VOTING MEMBERS PRESENT: Pam Adams (Chair), Karen Clemens, Nathan Barnett,
Cindy Finnie, Denise Winter, Barb Trailer, Natalie Maitland, KC Upshaw (Designee for PT Film Institute)
NON-VOTING MEMBERS PRESENT: Mari Mullen, Arlene Alen
MEMBERS EXCUSED: Sherri Hanke, Jannette Force, Cindy Finnie
CITY STAFF PRESENT: City Manager John Mauro, Finance and Administrative Services Director Nora Mitchell,
Deputy City Clerk Haylie Clement
Topic Action
Chair Pam Adams called the meeting to order at 3:01 p.m.
Approval of Minutes: January 12 and April 9, 2021 Unanimous Approval
Lodging Tax Revenue Reports: Finance and Administrative Services Director Nora Mitchell presented the lodging tax revenue reports noting that as expected there continues to be a reduction in revenue. Members noted that there is starting to be an increase in lodging numbers.
Chamber Marketing Report: Arlene Alen updated the Committee on VIC operations, website traffic, and advertising. It was noted that travel bundles are being developed focusing on localized experimental tourism where tourists want to dive deeper into community activities including volunteering. Committee Members
expressed appreciation for the opportunity to participate in packaged advertising. City Manager John Mauro reported that the City and the Chamber would continue to work on reporting requirements.
Adams Street Parklet Update: Mari Mullen provided an update on the parklet
explaining that the project will likely be completed early summer, but lumber prices have increased which has caused the need to adjust funding on some of the other items.
Committee Announcements: Committee Members provided updates on recent
events and projects within each organization.
Next Regular Meeting: July 13, 2021 at 3:00 p.m.
Adjourn: The meeting adjourned at 4:06 p.m.
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD
Entity Type 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
Non Gov't $268,358.40 168,754.22$ 265,073.10$ 251,919.09 $244,773.32 $242,896.74 $209,401.90 $177,497.70 $176,879.60 $163,391.34
Gov't*$74,938.86 38,212.96$ 103,989.78$ 95,294.84 $89,889.52 $74,210.76 $87,063.02 $49,669.22 $60,085.52 $66,962.06
Total $343,297.26 206,967.18$ 369,062.88$ $347,213.93 $334,662.84 $317,107.50 $296,464.92 $227,166.92 $236,965.12 $230,353.40
Boat Haven Fuel Dock / Port 2021 YTD % Collected:106.0%2021 YTD 2020 YTD
County Fair Assn of Jefferson County 2020 YTD % Collected:61.0%Other Gov't $28,497.40 $15,388.68
WA State Parks & Recreation Commission PDA $46,441.46 $22,824.28
Washington State Council of AYH Total Gov't $74,938.86 $38,212.96
Fort Worden Public Development Authority
September 2012 - 2021
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
LTAC TEN YEAR REVENUE TREND -YTD
Total Non Gov't Gov't*
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD through the period ending:
Entity Type 2021 Proj 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
Non Gov't $233,788.00 $268,358.40 $271,253.32 $397,343.74 $385,369.43 $368,824.64 $360,091.31 $318,065.30 $279,527.10 $275,710.16 $251,051.72
Gov't $90,212.00 $74,938.86 $68,293.24 $166,672.78 $148,702.70 $139,678.42 $114,846.28 $125,793.98 $82,633.50 $90,971.98 $98,878.98
Total $324,000.00 $343,297.26 $339,546.56 $564,016.52 $534,072.13 $508,503.06 $474,937.59 $443,859.28 $362,160.60 $366,682.14 $349,930.70
*Gov't includes:Boat Haven Fuel Dock / Port 2021 YTD % Collected:106.0%2021 YTD 2020
County Fair Assn of Jefferson County 2020 YTD % Collected:61.0%Other Gov't $28,497.40 $28,116.24
WA State Parks & Recreation Commission PDA $46,441.46 $40,177.00
Washington State Council of AYH Total Gov't $74,938.86 $68,293.24
Fort Worden Public Development Authority
September 30, 2021
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2021 Proj 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
LTAC Ten Year Revenue Trend
Total Non Gov't Gov't
Lodging Tax Fund Preliminary 2019 & 2020 Actual, 2021 Estimated Actuals & 2022 Proposed Budget
FOR DISCUSSION PURPOSES 2019 Actual 2020 Budget 2020 Actual
2021 Budget
w/Allocations
2021 Estimated
Actuals 2022 Proposed
Revenues
Lodging Tax 564,313 540,000 339,547 324,000 420,000 441,000
Investment Income 3,811 3,500 1,082 627 150 225
Total Revenues 568,124 543,500 340,629 324,627 420,150 441,225
Expenses
Recipient Expenses
Jefferson County Chamber of Commerce Visitor Center Operations & Marketing 293,500 303,000 217,208 95,000 106,000 109,180
Jefferson County Chamber of Commerce Pivot Marketing Plan (dependent on ability to reopen/remarket)- 25,000 23,750 25,000
Main Street Tourism Infrastructure 25,000 25,000 10,000
TBD General Grants or Funding for Tourism Events 10,000 - -
CP Communications & Advertising Marketing - -
Winter Marketing Marketing - -
City of Port Townsend Miscellaneous - Facility Waivers - -
City of Port Townsend Performing Arts Study - -
NW Maritime Center Sponsorships - Wooden Boat 10,000
Arts Commission Sponsorships - Arts Events 10,000
Creative District Sponsorships - Grant
City of Port Townsend Sponsorships - Facilty Rental Waivers 9,600 10,000 - -
Fort Worden Infrastructure 25,000 25,000 - -
City of Port Townsend Big Belly Contract 9,810 10,300 10,300 10,300 10,300 10,500
City of Port Townsend Printing & Publishing - 3,500 721 -
Downtown Lighting Project Winter Lighting (tourism infrastructure)52,205 15,000 - 15,000 15,000 15,000
Downtown Lighting - Additional Funding Tree well lighting - 50,000 57,783 -
City of Port Townsend Infrastructure Reserve - - 125,000
City of Port Townsend Debt service transfer 125,000 125,000 125,000 125,000 125,000 125,000
City of Port Townsend General Fund O/H Allocation 9,908 21,824 21,824 15,833 15,833 19,507
-
Total Expenditures 545,023 563,624 432,836 321,133 320,883 439,187
-
Revenues Less Expenses 23,101 (20,124) (92,207) 3,494 99,267 2,038
Beginning Fund Balance 246,908 270,009 270,009 178,657 178,657 277,924 Ending Fund Balance 270,009 249,885 178,657 182,151 277,924 279,962
From:Port Townsend Heritage Association
To:LTAC@cityofpt.us
Subject:Request for information from the Port Townsend Heritage Association
Date:Monday, October 4, 2021 12:48:03 PM
CAUTION: External Email
Hello,
I am the president of a new organization in town, The Port Townsend Heritage Association(PTHA). We are in the process of obtaining our 501 (c) 3 status as a non-profit corporation.
PTHA is a collaboration of individuals who wish to promote and share the heritage and historyof Port Townsend and its environs. We will be the new host organization for the Port
Townsend Victorian Heritage Festival, which we are planning for late April 2022.
The festival was under the auspices of Olympic Peninsula Steam (OPS) for several years andanother organization, which is now defunct, for years prior to OPS holding the festival.
My question is related to applying for funds from LTAC to assist with the venue rentals for
the festival. Funds had been obtained by OPS for this purpose in the past. The 2020 festivalwas cancelled due, the health crisis, so I am not sure if an application for funds was made by
OPS for that festival. I was a co-chair for the 2020 festival, however I was not involved in thevenue rental process. It was handled by the staff of OPS. I know Nathan Barnett is on the LTA
committee, but I didn't want to bother him with my questions, as we know ,he has many platesto juggle in the community.
Please advise me on how best to proceed to request financial assistance for renting the Cotton
Building, the Pope Marine building and if applicable, county managed Memorial Field, for the2022 Port Townsend Victorian Heritage Festival. I looked for an application online, but was
not able to locate one.
Thank you for your time,Tracy
Tracy Wirta
PTHA - Presidentcell: 925-698-6891
email: PortTownsendHeritage@gmail.comwebsite: PortTownsendVictorianFestival.org
Q3 2021
Completed consolidation & network migration
DM
O
M
a
r
k
e
t
i
n
g
Completed
Completed
National Parks Program-designed to drive target leads to
Chamber from their website. These leads are people who
specifically requested both Olympic Peninsula and PT
information.
We have aggregated over 2000 leads since
implementation. These receive an initial eblast
and then migrate into a drip campaign to follow-
up by adding this data into our monthly Tourism
eblast also hosted on EnjoyPT as "news"
AA
$3,000
annual
POS Q2 Campaign, Airport Triptych Project Completed Submitted, Awarded, LTAC approved, creative
completed, installation completed, This backlit
billboard in the Alaska Airlines Terminal has the
potential to be seen by over 250,000 people per
month and was up for 2.5 months. This is a
structured estimate given the number of Alaska
flights out of this terminal daily and the average
number of passengers in each.
Completed AA
POS Q4 Campaign, Airport Triptych Project Completed
Installed, October 5, 2021 October (installed photo in packet)
Scheduled for installation
October 2021
We are in the process of
applying for Q2 2022 grant
through POS for PT
PT VIC/DMO Dashboard
Date: 9.30.21 Period:Chamber of Jefferson County
Objective Progress Status Notes Expense/
Owner
Measuring Plan Progress
AA
Fully open to public and all visitors June 1, 2021 Completed
$11,000
$4,500 for
project from
City 2020
VI
C
O
c
c
u
p
a
n
c
y
The Bot is functioning well and receiving an average of 150-200
queries / 100 conversation chains monthly. Utilizing
designated/trained 1/2 staffer able to handle tourist season
with assistance from balance of chamber staff. This model has
proven sufficient to provide great service during slower times
without additional staff supplementation. Community
Concierge Programs provides support for specific in depth
sector needs, sailing, kayaking, food etc.in oncall capacity
Have digitized specialty packets for ADA, pet
friendly, hospitality, relocation and restaurant
sectors for distro to those who are not capable or
do not desire to utilize Enjoy PT and itinerary
functions and for onsite drop-ins.
Fi
n
a
n
c
i
a
l
s
,
Gr
a
n
t
s
,
R
e
p
o
r
t
s
Outside 50 miles + international
Fi
l
m
AA
AA
DM
O
M
a
r
k
e
t
i
n
g
$8,000 total allocation
complete project
Create partnerships with LTAC Partners and others for Winter
Campaign Bundles and ongoing program for bundling/marketing
City
Tourism Sustainability Task Force has been
formed, met and is working on three points for
this campaign and beyond with focus on a "One
Tank of Gas" campaign for Winter and beyond to
drive overnights/weekenders from I-5 corridor.
In Process
POS Tourism Marketing Grant designed to enhance tourism through SeaTac as well as in PT and provide additional
information on our indigenous history. At the same time increasing the professional digital drone footage and stills
for marketing PT across media channels and markets going forward
In Process
Submitted, approved, invoiced and paid for 50% of grant
funding with balance from SeaTac due upon satisfactory
completion of project.
Contest Completed and fulfilled. See video link for
results now on Enjoy PT and in ongoing/future
campaigns.
Contest Completed
POS Q4 Winter Campaign LTAC approved Submitted to POS
and received, in process. Formed Tourism Sustainability Task
Force to support these efforts and carry forward for 2022.
Group of LTAC and community partners in multiple factors of
tourism, accommodations, food, maritime, theatre, and more.
Task Force participants in process of defining "50
Best Things to do in PT/JeffCo", Putting together
"Winter Bundles" of products services etc. for
campaign to keep top of mind for Winter and
future travel to PT
In Process
Financials + DMO Marketing Report
DMO LTAC Quarterly Marketing
Report will be attached to this report Quarterly
financials will be attached to all reports utilizing
this format if approved
Report in packet
So
c
i
a
l
D
a
t
a
I-5 corridor - inside 50 miles
Continuing weekly updates on FB and Instagram
along with Tourism Chamber Cafe on May 7th.
complete data report in packet.
Report in packet
Continuing weekly updates on FB and Instagram
along with working with Seattle Times and earned
media on articles for weekends in PT. Data report
in packet
Report in packet
National Toyota Commercial
Walked through process from inital contact
through shooting schedule and permitting with
police department approvals through production.
Completed
25 person crew brought
several thousand dollars to
City of PT in permits and craft
services/food service
AA
Port Townsend LTAC Q3 Marketing Report
2021 Marketing Plan Consolidation Overview
Goal: To continue, on an LTAC approved reduced budget to market Port Townsend as a year-
round destination for a broad-based demographic population and increase number of overnight
stays in the city.
Strategy: Building on the annual campaign goal of promoting tourism in Port Townsend through
strategic social media posts, monthly newsletters, partnership with Olympic Peninsula Tourism
Council, and capitalize on Chamber Community Development Fund benefits to local businesses.
We will continue to keep Port Townsend top of mind through social media and SEO including
paid social.
Tactics: Continue to utilize National Park Trips program to reach a wider, outdoor seeking
audience; Building an ongoing contact database of confirmed interested visitors for new and
ongoing drip campaigns; For inside 50 mile (I-5 corridor) audience, market Port Townsend via
social media marketing and document progress with search engine optimization through
Windridge Solutions; for outside 50 mile audience target, regional, national and international
tourist demographics with targeted digital posts and search engine optimization.
Any possible matching grant opportunities will be presented to City of Port Townsend for
funding partial or matching funds from the 2021 pivot marketing funds.
Result of 2021 grants: Two Port of Seattle Spotlight grants, the last of which is currently being
installed in SeaTac airport. POS Tourism Marketing Grant is in final stages of production. See
attached video link for contest winner’s fantasy weekend in Port Townsend. See Q4 PPOS grant
installation image attached.
National Park Trips
National Park Trips: Utilizing four quarter National Park Trips program which uses custom
Content Website Listing written on Staff Writer Interview, Integration into One Online Road
Trip, Olympic Trip Planner Full Page Advertisement, Targeted Email Leads, Banner Ad Campaign
– 60,000 Impressions (5,000 per month), National Park Newsletter 3x Features, National Park
Newsletter 1x Banner Ad , National Park Facebook 8x Boosted/ Targeted Post.
National Park Trips targets an outdoor/activity demographic. By marketing Port Townsend as
the starting point to a 2021 Olympic National Park experience, we are reaching a higher
number of outdoor demographic visitors, and are tracking return on investment with below
information and inserted data addendum A.
Websites:
Nationalparktripsmedia.com
Hub.myolympicpark.com
Featured Port Townsend Content:
MyOlympicPark.com- Port Townsend Visitor Information Center & Jefferson County Chamber of
Commerce online content
National Park Leads Generated by Quarter
2020 2021
Q1: 253 Q1: 516
Q2: 53 Q2: 293
Q3:153 Q3: 269
Q4: 209
Increased social media and drip campaign has more than doubled since 2021. As we continue to
grow this database, this has also increased traffic to EnjoyPT and we anticipated this trend to
continue as we continue to expand our push content to this ramping list.
*Addendum A: National Park Trips
Inside/Outside 50 Mile Marketing: Promoted staycation options, shopping local and safe travel
when guidelines permitted via Visitor Center, EnjoyPT Facebook and Instagram pages. Featured
staycation and shop local ideas through social and highlighted upcoming virtual events in
month end newsletter. Encouraged planning of future dream vacations and use of EnjoyPT.com
for trip planning.
For Q3 as with previous months have continuously updated EnjoyPT with Covid-related
guidance and links for travel. We have continued to remind visitors to check EnjoyPT and
government links provided for updates before they visit. Overall, 2021 is higher than 2020 in
page views vs sight visits, which means visitors are spending more time looking at material and
clicking through more content.
Q3 Enjoy PT Web Stats
2020 2021 2020 2021
Visits Visits Pg Views Pg Views
Jan 6,018 3,955 13,277 8,180
Feb 5,498 4,210 12,735 7,780
March 3,241 6,099 6,500 12,748
April 2,349 5,995 4,432 12,357
May 3,949 8,016 7,593 17,002
June 6,242 8,982 12,890 17,478
July 7,581 10,785 16,618 22,485
Aug 8,072 8,037 17,751 16,893
Sept 6,790 6,342 13,907 12,964
Utilized this data to target our social ads and to determine which states to survey and market to
for grant contest, including Port Townsend Getaway contest for trip to Port Townsend.
Q3 Enjoy PT Visitor by State
Q3 Enjoy PT Visitor Washington
Enjoy PT Age Demographic
Data from Google Analytics
Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
Washington 2956 2865 3442 57.32%2.08 114.71
California 560 539 635 61.42%1.87 82.89
Oregon 418 406 483 50.72%2.41 149.47
Virginia 124 124 126 82.54%1.51 43.77
Texas 120 115 130 63.08%2.00 101.81
District of Columbia 111 106 129 65.89%1.62 67.22
Colorado 87 85 97 51.55%2.55 155.27
Florida 62 58 126 33.33%2.05 46.60
Illinois 61 57 74 55.41%2.36 150.64
Nevada 55 54 62 67.74%1.95 79.47
City Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
Seattle 1112 1063 1280 61.02%1.93 96.08
Port Townsend 211 189 249 61.04%1.88 100.66
Tacoma 85 83 90 47.78%2.37 157.16
Bainbridge Island 82 76 136 69.85%1.74 66.69
Bellingham 67 65 76 44.74%2.37 146.34
Bellevue 61 58 69 62.32%1.91 92.30
Sequim 61 56 66 54.55%2.05 107.45
Port Angeles 57 54 64 48.44%2.06 122.59
Redmond 51 51 58 55.17%2.41 187.83
Bremerton 50 49 55 50.91%2.24 121.31
Age Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
25-34 187 177 215 54.42%2.34 134.45
55-64 140 135 157 54.14%2.33 135.06
35-44 128 120 151 50.33%2.52 143.77
65+126 114 139 51.08%2.59 154.86
45-54 122 115 170 51.18%2.06 112.01
18-24 87 81 105 57.14%2.30 128.10
Chatbot: Utilized further support from Port of Seattle Grant to implement chatbot function on
Enjoypt.com.
Data mirrors September drops across Peninsula due to Covid resurgence as well as seasonal drop
in tourism and tourism planning for winter. We anticipate an uptick in November for holiday
travel and again in early February for spring travel planning. .
Chatbot Conversations:
July 313
August 255
September 103
Social Stats Q3
Facebook
2021 July August September
Page Views 79 83 94
New Page Likes 18 24 18
Post Reach 35595 2788 1965
Post Engagement 523 581 263
Video Views 13 6 0
Page: facebook.com/enjoypt
In July post reach on Facebook was up through ad expenditure for the Port of Seattle Tourism
Marketing Grant for the Port Townsend Fantasy Weekend Contest. There was also carryover
into August and September. As a result of the contest, we’ve seen increase over the entire
quarter in both reach and engagement.
Enjoy PT Representative Facebook Posts
EnjoyPT Representative Instagram Posts
Total Page Followers: 2,235
Accounts Reached Q3: 3,521
Impressions: 21,429
Post Interactions: 1,274
Page: instagram.com/enjoyporttownsend/
EnjoyPT Newsletters Q3
With the changing circumstances related to tourism in the county due to the vaccine and shifting
guidelines, an emphasis was placed on visiting in the short term as well as planning for the future.
July Newsletter August Newsletter
September Newsletter
Port Of Seattle Tourism Marketing Grant
Utilizing Port of Seattle Tourism Marketing Grant, created itinerary contest focusing on states
with high travel potential to Port Townsend.
Hosted contest winners for two-night stay in mid-September and curated itinerary based on their
interests and availability of local entities and food service.
Contest Statistics exceeded expectations and supported significant visible shift to a family and
active demographic from retired-centric visitors.
Ad Clicks 3125
Reach 167,456
Audience
Women 64%
Men 35%
Age 35-44 4%
Age 45-54 11%
Age 55-64 24%
Age 65+60%
Media Publications
OlympicPeninsula.org
Q4 POS Spotlite installed October 5th
backlighting made colors less intense in this photo by installers with the promise of a better
image to come. Original art below.
Link to first cut of Fantasy Weekend Getaway-the Port of Seattle Tourism Marketing Grant
winner’s “weekend”.
https://youtu.be/lamGx1rlsUw
We will be doing a final cut and submitting with our completed grant project a well a uploading soon to
EnjoyPT
LTAC Q3, 2021 Report
2020 City 2021 City 2021
Lodging Tax Revenue Y-T-D
Total Revenue.............................
Projected
Actuals Adjusted Actual
Consolidation Consolidation ConsolidationVIC Costs
VIC Occupancy $21,750 $11,088 $10,341VIC Operational Expenses $9,647 $7,612 $5,736VIC Volunteer Expenses $1,500 $1,500 $400VIC Consolidation one-time $5,200 $0 $8,748Sub-total $38,097 $20,200 $25,225
Human Resources
VIC Staff $25,000 $16,000 $14,396Payroll Taxes/Insur.$20,000 $24,300 $17,045Administrative Oversight/projects $15,000 $0 $0DMO Com. Project Specialist $6,100 $0 $0Staff coverage for VIC - Covid $0 $0 $0
Sub-total $66,100 $40,300 $31,441
Advertising/Marketing Ann. BudPT brochures $0 $0 $0Advertising (media ad buys, budgeted $39K) Co-Op OPTC $0 $0 WA Visitors Guide $2,500 $0 $0 Coho Magazine, Annual Co-op $7,500 $0 $0
Stand-Alone PT Advert.
Seattle Gay News $0 $0 $0 Local Media $1,000 $0 $0 PT Leader Getaway Guides $3,343 $0 $0 Seattle Met $2,204 $0 $0 Statehood $2,600 $0 $0 SIP $0 $0 $0 NW Adventures Magazine $0 $0 $0
Fall Campaign $0 $0 $0
Winter Campaign $0 $0 $0
SeaTac Spotlight $4,000 $0 $0
Sub-total $23,147 $0 $0
Pivot Funds POS, Spotlight Q1 $2,215
POS, Spotlight Q2
POS, Spotlight Q4 $180
POS, Tourism/Marketing Grant $6,576
Sub-total $8,971
Collateral and fulfillment
• Printing pad maps, lodging inserts $0 $0 $0
Sub-total $0 $0 $0
Technology Updates
Web updates/social media $8,000 $6,000 $3,918Digital marketing & maximize SEO $10,000 $8,000 $5,873Video Content $2,500 $0 $402
Consolidation integration $2,200 $500 $502
Sub-total $22,700 $14,500 $10,695
Partnerships
Visit Seattle membership $0 $0 $0WTA membership $1,000 $1,000 $1,000Olympic Culinary Loop $1,275 $0 $0
Sub-total $2,275 $1,000 $1,000
Contracts
Olympic Peninsula Tourism Commission $21,000 $16,000 $8,867
National Parks Program $3,700 $3,000 $2,795
Sub-total $24,700 $19,000 $11,662
General Marketing & Promotion Total $72,822 $34,500 $23,357
TOTAL EXPENSES:$177,019 $95,000 $71,052
Pivot Marketing Funds/Granted:
Y-T-D, $11,000 $106,000
2021
ADAMS STREET
PARKLET PROJECT
ptmainstreet.org
director@ptmainstreet.org
Funded by the City of Port Townsend LTAC
& the PT Main Street Program
The Port Townsend Main Street Program was
allocated $25,000 for a Tourism Infrastructure
grant to enhance the Downtown Historic District
in 2021. We worked in partnership with the City of Port Townsend to improve the street end of
Adams Street next to Adams Street Park. We
made the space a more inviting place for visitors
and locals to sit, relax and enjoy the beautiful
water views by adding 3 custom benches, tables and chairs, and greenery.
Thank you for this opportunity to beautify our
town.
Top Photo: Street end of Adams Street before, Bottom Photo: Finished Adams Street Parklet
THE DESIGN
Port Townsend Main Street Design Committee
Chair, Simon Little, drafted up the plans and
worked with City of Port Townsend to get the
wheels in motion to make Adams Street Parklet a
reality.
First, the City of Port Townsend Public
Works crew leveled the parklet and
added in some fresh gravel. Then they
undertook shoreline improvements to
allow improved access to the beach
from the parklet.
Next came the addition of the stone planters
from Ornamental Stone, which the City
helped to position and install.
TIME FOR PLANTS!
The Main Street Program gardener, Corinne
Adams, picked out and planted a variety of
succulents to adorn the planters. We plan on
adding some taller grasses or shrubs next year
to add more texture and cohesion to the
adjacent Adams Street Park.
THE BENCHES
The Port Townsend Main Street Program Design Committee
chair, Simon Little, designed the parklet and put together
blueprints for the benches. We were then able to hire a
local contractor, Simon Jaynes, to construct the benches.
The benches are made from Ironwood and are built to stand
the test of time.
BISTRO
FURNITURE
As part of this project, we were able to
purchase 8 new sets of high quality
bistro furniture which we distributed
throughout Downtown and at Adams
Street Parklet.
HANGING
FLOWER BASKETS
Part of the LTAC funding went to the purchase
of 75 Hanging Flower Baskets to give to
businesses for free that signed up for the
Main Street Watering Program. We hired a
local gardener, Corinne Adams, who did an
amazing job keeping the baskets looking their
very best all season long.
PARKLET BUDGET
LTAC Contribution -$25,000
Port Townsend Main Street Contribution -$4,933
Total Project Cost -$29,933
The Port Townsend Main Street Program raised additional funds through the Tri-Area Garden Club Grant and
generous donations from local community members. With the additional funds we were able to help cover
additional labor and materials costs and defray some of the City’s parklet site improvement costs.