HomeMy WebLinkAbout041321 Packet Lodging Tax Advisory Committee Meeting
Tuesday, April 13, 2021 3 to 5 p.m. City Hall, 250 Madison St., 3rd Floor Conference Room
****The State of Emergency declared by Governor Inslee temporarily prohibits in-person
contacts with the public required by the Open Public Meetings Act and the Public Records Act.
The May 29, 2020 Public Health Order by Jefferson County Health Officer Thomas Locke also
states no in-person meetings are allowed. Council will be participating by teleconference****
Submit public comment emails to be read aloud (up to three minutes per person) to:
publiccomment@cityofpt.us or join in person via computer or tablet at http://joinwebinar.com
enter the 9 digit Webinar ID 532-630-139 or listen by phone only (listening mode only) United
States: +1 (631) 992-3221 access code: 582-896-426#
Local Dial In – (360) 390-5064 access code: 582-896-426#
I. Call to Order II. Approval of Minutes III. Lodging Tax Revenue Reports IV. Chamber Marketing Report V. Adams Street Parklet Update VI. Committee Announcements VII. Adjourn
LTAC regular meetings are held quarterly, on the second Tuesday at 3 p.m. of the months
January, April, July, and October each year. Next regular meetings:
July 13, and October 12, 2021 from 3 to 5 p.m. Mark your calendars and save the dates!
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD through the period ending:
Entity Type 2021 Proj 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
Non Gov't $233,788.00 $48,323.49 $271,253.32 $397,343.74 $385,369.43 $368,824.64 $360,091.31 $318,065.30 $279,527.10 $275,710.16 $251,051.72
Gov't $90,212.00 $12,721.80 $68,293.24 $166,672.78 $148,702.70 $139,678.42 $114,846.28 $125,793.98 $82,633.50 $90,971.98 $98,878.98
Total $324,000.00 $61,045.29 $339,546.56 $564,016.52 $534,072.13 $508,503.06 $474,937.59 $443,859.28 $362,160.60 $366,682.14 $349,930.70
*Gov't includes:Boat Haven Fuel Dock / Port 2021 YTD % Collected:18.8%2021 YTD 2020
County Fair Assn of Jefferson County 2020 YTD % Collected:25.8%Other Gov't $5,342.32 $28,116.24
WA State Parks & Recreation Commission PDA $7,379.48 $40,177.00
Washington State Council of AYH Total Gov't $12,721.80 $68,293.24
Fort Worden Public Development Authority
March 31, 2021
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2021 Proj 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
LTAC Ten Year Revenue Trend
Total Non Gov't Gov't
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD
Entity Type 2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
Non Gov't $48,323.49 66,456.60$ 63,822.90$ 58,644.44 $59,372.96 $58,348.82 $48,612.30 $43,771.48 $41,226.78 $35,568.36
Gov't*$12,721.80 21,008.24$ 19,884.82$ 18,360.74 $15,364.62 $11,985.04 $9,833.76 $8,906.84 $9,590.86 $11,086.22
Total $61,045.29 87,464.84$ 83,707.72$ $77,005.18 $74,737.58 $70,333.86 $58,446.06 $52,678.32 $50,817.64 $46,654.58
Boat Haven Fuel Dock / Port 2021 YTD % Collected:18.8%2021 YTD 2020 YTD
County Fair Assn of Jefferson County 2020 YTD % Collected:25.8%Other Gov't $5,342.32 $12,748.21
WA State Parks & Recreation Commission PDA $7,379.48 $8,260.03
Washington State Council of AYH Total Gov't $12,721.80 $21,008.24
Fort Worden Public Development Authority
March 2012 - 2021
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
2021 YTD 2020 2019 2018 2017 2016 2015 2014 2013 2012
LTAC TEN YEAR REVENUE TREND -YTD
Total Non Gov't Gov't*
Port Townsend Q1 Marketing Report
National Park Trips
National Park Trips: Utilizing four quarter National Park Trips program which uses custom
Content Website Listing written on Staff Writer Interview, Integration into One Online Road
Trip, Olympic Trip Planner Full Page Advertisement, Targeted Email Leads, Banner Ad Campaign
– 60,000 Impressions (5,000 per month), National Park Newsletter 3x Features, National Park
Newsletter 1x Banner Ad , National Park Facebook 8x Boosted/ Targeted Post.
National Park Trips targets an outdoor/activity demographic. By marketing Port Townsend as
the starting point to a 2021 Olympic National Park experience, we anticipate reaching a higher
number of outdoor demographic visitors, and are able to track return on investment through
programmatic reports through National Park Trips.
Websites:
Nationalparktripsmedia.com
Hub.myolympicpark.com
Featured Port Townsend Content:
MyOlympicPark.com- Port Townsend Visitor Information Center & Jefferson County Chamber of
Commerce online content
National Park Leads Generated by Quarter
2020 2021
Q1: 253 Q1: 516
Q2: 53
Q3:153
Q4: 209
Inside/Outside 50 Mile Marketing: Promoted staycation options, shopping local and safe travel
when guidelines permitted via Visitor Center, EnjoyPT Facebook and Instagram pages. Featured
staycation and shop local ideas through social and highlighted upcoming virtual events in
month end newsletter. Encouraged planning of future dream vacations and use of EnjoyPT.com
for trip planning.
Have now pivoted to a model based on recent CDC guidance for travel which states that fully
vaccinated travelers can safely travel in the United States. Have begun to remind visitors to
check EnjoyPT for updates before they come and to contact the Visitors Center for more
immediate information for their visit.
Enjoy PT Web Stats
2020 2021 2020 2021
Visits Visits
Pg
Views
Pg
Views
Jan 6,018 3,955 13,277 8,180
Feb 5,498 4,210 12,735 7,780
March 3,241 6,099 6,500 12,748
Enjoy PT Visitor by State
Enjoy PT Visitor Washington
Enjoy PT Age Demographic
Data from Google Analytics
Social Stats Q1
Facebook
Total Page Likes: 7,793
Total Reach: 30,949
Page: facebook.com/enjoypt
Instagram
Total Page Followers: 1,902 total
Total Reach: 12,449
Page: instagram.com/enjoyporttownsend/
EnjoyPT Newsletters Q1
January Newsletter
February Newsletter
March Newsletter
With the changing circumstances related to tourism in the county due to the vaccine and shifting
guidelines, an emphasis will be placed on visiting now as well as planning for the future.
Educational tourism attractions are currently in the process of opening up, such as the Jefferson County
Art Museum and Port Townsend Marine Science Center. There will be more upcoming hybrid or live
events in the city which will be marketed, and the City of Port Townsend is now being marketed via the
Spotlight Seattle program in SeaTac airport.
4.1.21`MONTH-END VISITOR SYNOPSIS
-2021-
2020 Chamber of Jefferson County VIC Engagments
January February March April May June July August September October November December
Total Monthly Visitors 207 418 186 0 0 0 0 0 0 0 0 0
email/web queries 237 384 376 427 642 394 403
Relocation Packets 5 2 5 0 0 1 9 19 22 27 17 31
Information Packets 6 16 17 0 3 2 41 63 122 145 72 56
Total Monthly Phone Calls 80 55 38 35 76 159 324 318 358 221 181 247
GRAND TOTAL VISITORS 505 5,426 246 35 79 399 758 776 929 1035 664 737 11589
*909 Less Nimitz
TOP 5 STATES Maryland MassachusettsTexas
TOP 5 COUNTRIES Canada Canada Canada N/A N/A
Australia Germany Germany
NetherlandEngland Hungary
England Australia Argentina
France France England
WASHINGTON VISITORS 165 321 115 0 0 0
OUT OF WASHINGTON VISITORS 31 62 50 0 0 0
OUT OF COUNTRY VISITORS 11 35 21 0 0 0
U.S.S. Nimitz Port Visit 4517
2021 Chamber of Jefferson County VIC Engagments
January February March April May June July August September October November December
Total Monthly Visitors*120 189 238 0
email/web queries 74 147 278 0
Relocation Packets 5 9 5 0
Information Packets 6 22 39 0
Total Monthly Phone Calls 80 94 117 0
GRAND TOTAL VISITORS 285 461 677 0 0 0 0 0 0 0 0 0
* Structured Estimate Kiosks
Covid restrictions in place - Chamber staff mainting engagement. City consolidation project deployed
1