HomeMy WebLinkAbout121120 Packet Lodging Tax Advisory Committee Special Meeting
Friday, December 11, 2020 1:30 to 3:00 p.m. City Hall, 250 Madison St., 3rd Floor Conference Room
****The State of Emergency declared by Governor Inslee temporarily prohibits in-
person contacts with the public required by the Open Public Meetings Act and the
Public Records Act. The May 29, 2020 Public Health Order by Jefferson County Health
Officer Thomas Locke also states no in-person meetings are allowed. Council will be
participating by teleconference****
Submit public comment emails to be read aloud (up to three minutes per person) to:
publiccomment@cityofpt.us or join in person via computer or tablet at
http://joinwebinar.com enter the 9 digit Webinar ID 532-630-139 or listen by phone
only (listening mode only) United States: +1 (631) 992-3221 access code: 582-896-426#
Local Dial In – (360) 390-5064 access code: 582-896-426# I. Call to Order II. Lodging Tax Revenue Reports III. 2021 Budget IV. Adjourn
LTAC regular meetings are held quarterly, on the second Tuesday at 3 p.m. of the months January, April, July, and October each year.
Next regular meetings: January 12, April 13, July 13, and October 12, 2021 from 3 to 5 p.m. Mark your calendars and save the dates!
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD
Entity Type 2020 YTD 2019 2018 2017 2016 2015 2014 2013 2012 2011
Non Gov't $245,074.44 365,361.38$ 354,295.29 $340,510.34 $336,405.72 $292,120.94 $258,336.02 $257,821.14 $235,452.62 $230,236.50
Gov't*$61,530.92 155,619.94$ 137,225.78 $128,305.26 $107,621.02 $117,189.96 $74,333.50 $85,239.78 $91,883.92 $97,722.46
Total $306,605.36 520,981.32$ $491,521.07 $468,815.60 $444,026.74 $409,310.90 $332,669.52 $343,060.92 $327,336.54 $327,958.96
Boat Haven Fuel Dock / Port 2020 YTD % Collected:52.9%2020 YTD 2019 YTD
County Fair Assn of Jefferson County 2019 YTD % Collected:92.4%Other Gov't $25,455.24 $38,121.48
WA State Parks & Recreation Commission PDA $36,075.68 $117,498.46
Washington State Council of AYH Total Gov't $61,530.92 $155,619.94
Fort Worden Public Development Authority
November 2011 - 2020
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2020 YTD 2019 2018 2017 2016 2015 2014 2013 2012 2011
LTAC TEN YEAR REVENUE TREND -YTD
Total Non Gov't Gov't*
City of Port Townsend
LTAC Revenue Summarized between Gov't & Non Gov't Entities - YTD through the period ending:
Entity Type 2020 Proj 2020 YTD 2019 2018 2017 2016 2015 2014 2013 2012 2011
Non Gov't $262,000.00 $245,074.44 $397,343.74 $385,369.43 $368,824.64 $360,091.31 $318,065.30 $279,527.10 $275,710.16 $251,051.72 $246,363.62
Gov't $78,000.00 $61,530.92 $166,672.78 $148,702.70 $139,678.42 $114,846.28 $125,793.98 $82,633.50 $90,971.98 $98,878.98 $103,806.18
Total $340,000.00 $306,605.36 $564,016.52 $534,072.13 $508,503.06 $474,937.59 $443,859.28 $362,160.60 $366,682.14 $349,930.70 $350,169.80
*Gov't includes:Boat Haven Fuel Dock / Port 2020 YTD % Collected:45.1%2020 YTD 2019
County Fair Assn of Jefferson County 2019 YTD % Collected:92.4%Other Gov't $25,455.24 $41,151.44
WA State Parks & Recreation Commission PDA $36,075.68 $125,521.34
Washington State Council of AYH Total Gov't $61,530.92 $166,672.78
Fort Worden Public Development Authority
November 30, 2020
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2020 Proj 2020 YTD 2019 2018 2017 2016 2015 2014 2013 2012 2011
LTAC Ten Year Revenue Trend
Total Non Gov't Gov't
Lodging Tax Fund Preliminary 2019 Results, 2020 Projected, & 2021 Proposed Budget
FOR DISCUSSION PURPOSES 2019 Actual 2020 Budget
2020 w/50%
reduction April-
Dec 2021 Proposed
2021 Proposed
w/Allocations
Revenues
Lodging Tax 564,313 540,000 240,000 324,000 324,000
Investment Income 3,811 3,500 1,696 627 627
Total Revenues 568,124 543,500 241,696 324,627 324,627
Expenses
Recipient Expenses
Jefferson County Chamber of Commerce Visitor Center Operations & Marketing 293,500 303,000 192,208 - 95,000
Main Street Marketing & Streatery Program - Downtown/Uptown 25,000
TBD General Grants or Funding for Tourism Events 10,000
CP Communications & Advertising Marketing - -
Winter Marketing Marketing - -
City of Port Townsend Miscellaneous - Facility Waivers - -
City of Port Townsend Performing Arts Study - -
NW Maritime Center Sponsorships - Wooden Boat 10,000
Arts Commission Sponsorships - Arts Events 10,000
Creative District Sponsorships - Grant
City of Port Townsend Sponsorships - Facilty Rental Waivers 9,600 10,000 -
Fort Worden Infrastructure 25,000 25,000 25,000 - -
City of Port Townsend Big Belly Contract 9,810 10,300 10,300 10,300 10,300
City of Port Townsend Printing & Publishing - 3,500 3,500 - -
Downtown Lighting Project Winter Lighting (tourism infrastructure)52,205 15,000 15,000 15,000 15,000
Downtown Lighting - Additional Funding Tree well lighting - 50,000 50,000 - -
City of Port Townsend Infrastructure Reserve - - 25,000
City of Port Townsend Debt service transfer 125,000 125,000 125,000 125,000 125,000
City of Port Townsend General Fund O/H Allocation 9,908 21,824 21,824 15,833 15,833
Total Expenditures 545,023 563,624 442,832 166,133 321,133
Revenues Less Expenses 23,101 (20,124) (201,136) 158,494 3,494
Beginning Fund Balance 246,908 270,009 270,009 69,728 228,222
Ending Fund Balance 270,009 249,885 69,728 228,222 231,716
REV LTAC 2021 LTAC Budget draft
CVB/DMO Consolidation
2020 City 2021 Projection City 2021 Projection
Funded RevLodging Tax Revenue City Projection City ProjectionTotal Revenue.............................$230,000 $230,000Projected
Actuals Reduced
ConsolidatedVIC CostsVIC Occupancy $21,750 $11,088 $11,088
VIC Operational Expenses $9,647 $7,647 $7,647
VIC Volunteer Expenses $1,500 $1,500 $1,500VIC Consolidation one-time $5,200 $4,100 $0Sub-total $38,097 $24,335 $20,235
Human Resources
VIC Staff $25,000 $20,000 $20,000Payroll Taxes/Insur.$20,000 $30,000 $30,000Administrative Oversight/projects $15,000 $15,000 $15,000DMO Com. Project Specialist $6,100 $0 $0
Staff coverage for VIC - Covid $0 $0 $0
Sub-total $66,100 $65,000 $65,000
Advertising/Marketing Ann. BudPT brochures $0 $0 $0Advertising (media ad buys, budgeted $39K)
Co-Op OPTC $0 $0
WA Visitors Guide $2,500 $2,500 $2,500 Coho Magazine, Annual Co-op $7,500 $0 $0 Stand-Alone PT Advert. Seattle Gay News $0 $0 $0
Local Media $1,000 $0 $0
PT Leader Getaway Guides $3,343 $3,400 $3,400 Seattle Met $2,204 $2,200 $0 Statehood $2,600 $2,600 $0
SIP $0 $0 $0
NW Adventures Magazine $0 $0 $0 Fall Campaign $0 $0 $0 Winter Campaign $0 $0 $0
SeaTac Spotlight $4,000 $4,000 $0
Sub-total $23,147 $14,700 $5,900
Collateral and fulfillment • Printing pad maps, lodging inserts $0 $0 $0
Sub-total $0 $0 $0
Technology UpdatesWeb updates/social media $8,000 $7,200 $6,500Digital marketing & maximize SEO $10,000 $11,000 $9,000Video Content $2,500 $2,000 $0
Consolidation integration $2,200 $500 $500
Sub-total $22,700 $20,700 $16,000
PartnershipsVisit Seattle membership $0 $0 $0
WTA membership $1,000 $1,000 $1,000
Olympic Culinary Loop $1,275 $1,275 $1,275Sub-total $2,275 $2,275 $2,275
Contracts
Olympic Peninsula Tourism Commission $21,000 $17,000 $16,000
National Parks Program $3,700 $3,000 $3,000Sub-total $24,700 $20,000 $19,000
General Marketing & Promotion Total $72,822 $57,675 $43,175
TOTAL EXPENSES:$177,019 $147,010 $128,410
Port Townsend Marketing Report September-November
INSIDE 50 Mile Marketing: Promoted shopping local and small businesses for staycation options
through Port Townsend Visitor Information Facebook page and Chamber of Jefferson County
Facebook Page. Highlighted restaurants that would be open for Thanksgiving options, featured
Small Business Saturday activities.
Inside 50 Mile Marketing
Outside 50 Mile Marketing
Promoted staycation options, shopping local and safe travel when guidelines permitted via
EnjoyPT Facebook and Instagram pages.
Cross-promoted Chamber Leadership Awards sponsor videos on social media to raise
awareness for event, and to promote local business in the area.
Featured Fall-themed staycation ideas through social and visitor newsletter.
EnjoyPT Stats
2019 2020 2019 2020
Visits Visits Pg Views Pg Views
Jan 6,694 6,018 12,185 13,277
Feb 8,321 5,498 13,576 12,735
March 7,254 3,241 13,682 6,500
April 7,607 2,349 14,325 4,432
May 8,674 3,949 18,664 7,593
June 8,844 6,242 16,950 12,890
July 10,458 7,581 18,414 16,618
Aug 10,699 8,072 18,170 17,751
Sept 7,239 6,790 14,799 13,907
Oct 5,954 5,385 12,662 11,022
Nov 6,722 3,625 12,576 6,937
Dec 4,222 8,873
Facebook Stats:
Total Page Likes- 7,736
Total Reach: 26,306
Instagram Stats:
Total Page Followers: 1,738 total Total Reach: 14,210
EnjoyPT Facebook
EnjoyPT Instagram
EnjoyPT Newsletters
Highlighted staycation options and encouraged future trip planning through
EnjoyPT.com.
Print Media
Seattle Refined
Rovology
Northwest Explorer
Destination firm surveyed 1,200+ American travelers about their thoughts, feelings, perceptions and behaviors surrounding travel in the wake of the coronavirus pandemic, and explored a variety of topics. The findings presented below represent data collected November 27th-29th.
Key Findings to Know:
• Nearly 14% of American travelers report that they took a Thanksgiving trip. Nearly one-in-five
Americans say they plan to take a Christmas holiday trip.
• In terms of how Americans are feeling about the virus, many emotions remain largely unchanged,
with anxieties about personally or loved ones’ contracting the virus and the pandemic’s impact on
personal and national economics in an elevated but stable period that have not reached the peak levels
seen during the two prior surges in March and July.
• Such concerns are still impacting Americans’ current travel marketability. Americans’ openness to
travel inspiration has been on a steady decline since October 18th and fully half of American travelers
say they have lost their interest in traveling for the time being.
• The focus of some recent news stories on pandemic behaviors in specific travel destinations is also
acting as a sentiment depressant. In the past month, 35.8% of Americans report they have seen one or
more COVID-19 related reports in the media about travel destinations where people were behaving in a
manner that would make them feel uncomfortable visiting.
• While a majority agree with new/reinstituted travel and other COVID related restrictions and agree
it’s important people follow them, these restrictions are achieving their intention to deter travel right
now.
• Still, the worst of this latest surge’s impact on travel behavior may be passing or at least be in a
temporary reprieve. The percent of American travelers who report they have cancelled or postponed
any upcoming leisure trips because of the recent increases in COVID-19 cases in the U.S. has dropped to
38.1% from 47.4% two weeks ago, and now 56.3% say recent increases in COVID-19 cases around the
country have made them less likely to travel in the next three months–down from 62.8% in the same
period.
• Reports of vaccine developments also continue to provide Americans hope about their travel future.
Over 44.2% agree that their “first trip after a COVID-19 vaccine becomes available will be a vacation,
likely to a place far from my home.”
• This week 80% of American travelers have at least tentative trip plans for the future. The pandemic
clearly still weighs heavy, with confidence travel can be done safely, easy cancellation policies and
relaxation the top motivational attributes for taking a trip.
• However, when asked where they most want to travel to in the next 12 months, the Hot List looks
nearly identical to pre-pandemic, with Florida, New York, California, Hawaii and Las Vegas coming out on
top.
• COVID-19 testing will likely remain part of American travel behaviors for the near future.
With the fourth major travel holiday of the pandemic passing amongst a litany of restrictions and warnings, the
burning question is: did Americans take trips for Thanksgiving 2020? Nearly 14% said they did—a rate similar to
Labor Day weekend. About half of these Thanksgiving travelers plan to quarantine for some period after their trip
while the other half will resume their normal activities. As we look ahead to December, nearly one-in-five Americans
say they plan to take a Christmas holiday trip.
B 4 • Wednesday, November 18, 2020 Port Townsend & Jefferson County Leader
• Free Transportation to medical appointments
and other essential services
• No-cost loans of durable medical equipment
• Free in-home support and maintenance
If you need help, or want to help,
please call ECHHO at 360-379-3246
Or visit us at www.echhojc.org.
E C H H O
a 501(c)3 non-profi t organization
ECHHO provides the ONLY no-cost, individual, door-to-door
transportation to healthcare and other needed services in Jefferson
County and neighboring counties. Plus in-home non-medical
support and loans of medical equipment, so people can live healthy
and safely in their own home.
ECHHO’s volunteers dedicate themselves to helping their neighbors
live with comfort and dignity. Donations of time, medical equipment
and support are greatly appreciated.
THE HELPING HANDS ORGANIZATIONTHE HELPING HANDS ORGANIZATION
for supporting science
during these changing times
THANK YOU
www.ptmsc.org
Tiny the giant Paci f i c o c t o p u s
All pro ts from food will be donated to Toys for Tots
Dec 5th 9-3
Port Townsend
Safeway Parking Lot
DONATE - Cash Donations Accepted
SEE SANTA! Food from MoChilli
7th Annual Fill the Bus!
make sure the money is
going where they say it’s
going to go and that there is
real impact happening and
then they can be added to
the campaign.”
Visit www.givejefferson.
org to learn more, view
a complete list of eligible
recipients, and donate.
Questions can be submit-
ted through the “Contact
Us” section of the website,
directed to Canty specifi cally
via siobhan@jcfgives.org, or
by phone at 360-385-1729.
This year, several ampli-
fi cation efforts are also
happening in addition to the
larger donation matching,
creative ways for donors
to maximize their impact
such as #MatchItMonday,
wherein every person who
donates online on Mondays
will be entered to win prizes
from UGN’s business part-
ners and an additional $100
to donate to Give Jefferson
however they choose, and
#GiveLoveGiveWednesday,
wherein the Give Jefferson
partner that has the high-
est number of donors on
Wednesdays will win an
additional $100.
The need, Canty said, is
greater than many might
think — no matter how
great they think it is.
“I don’t think that folks
can overestimate the
number of people who are
using these services,” she said. “Many times they are
people we interact with
everyday — who are work-
ing in our grocery stores and
our banks and our govern-ment and at our school.”
“Always, there are more
people struggling to get by in our community than
we’re aware of,” she added.
“There are groups of vet-
erans living in their cars
in ‘car communities’ in the woods in the Tri-Area; there
are young people who don’t
want to take their backpack home because their parents
are using drugs and will sell them and use the money to
buy drugs; there are increas-
ing numbers of domestic violence activities and
limited services, in south
county particularly.”
Those shocked by such
revelations are likely
experiencing the downside
of living in a comparatively
privileged area, Canty said.
“We hear the term ‘living
in a bubble’ — ‘Oh, I live in
a bubble here in Jefferson
County or Port Townsend.’
And actually that’s not
always a great thing when
the people among us really
do need support.”
In a world where so much
seems out of the control of
average people, Canty said
organizations like United
Good Neighbors, and the
Give Jefferson fund in par-
ticular, can instill a sense of
community and consistency
— yesterday, today and
65 years from now.
“Making sure these front-
line organizations make it
through the next 12 months
is one of the most important
things we can do as a com-
munity,” she said.
continued from Page B1
Thank you for gener-ously supporting these essential organizations.Donations can be directed to any one of our 2020 Partner Organizations, however to ensure your gift is matched, and your
impact amplifi ed by All in WA, you must donate through Give Jefferson.
Bayside Housing and Services Interim housing leading to jobs and long-term housing
Clallam Jefferson Pro Bono Law Low-income legal aid program
Clemente Courses Culture and education programs
COAST ShelterYear-round shelter for single, homeless adults
Community Boat Project Job and life skills for youth with adult mentors
Community Wellness Project Wellness through food and farm programs in schools
Connected Students Initiative Connecting low-income students to remote learning during COVID-19
Dove House Advocacy Services Services for survivors of crime, abuse, and
trauma
ECHHO Medical transportation and assistance
Food Bank Farm Gardens of Jefferson County Growing food for com-munity food banks
Foster Supports of Jefferson County Embracing foster kids & families with local love
Habitat for Humanity Bringing people together to build homes, communities and hope
JC MASH Free medical and advo-cacy services
Jefferson County Farmers Market Association Nutritious, local food for all through farmers market food access
Jefferson County Association of Food
Banks Providing food to those in need
Jefferson County Immigrant Rights Advocates (JCIRA) Helping immigrants with support and education
Jefferson Interfaith Action Coalition (JIAC) Providing daytime winter shelter to those without homes
Jefferson Teen Center Providing Tri-Area youth with education and opportunities
JUMP Playground Building the fi rst acces-sible playground
Kaleidoscope/First Step Family Support Center Educational programs for children and caregivers
Olympic Angels Providing community to foster families
Olympic Neighbors Home and community for people with develop-mental disabilities
PHLUSH (Public Hygiene) Advocating for the right to sustainable toilet systems
Saint Vincent de Paul Providing emergency help to those in need
Skillmation Connecting students with mentors & subject coaches
The Benji Project Mindfulness and self-compassion tools for youth and families
Weekend Nutrition Program Take home weekend food program for Quilcene and Brinnon students
YMCA Building healthy spirit, mind, and body for all
United: Annual charity drive makes a di erence
Your donations support these vital community organizations