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LODGING TAX ADVISORY COMMITTEE MEETING MINUTES
DATE:START TIME: LOCATION:
January 31, 2018 3:00 p.m. City Hall Conference Room 3
VOTING MEMBERS PRESENT:
Nathan Barnett, Michelle Sandoval (Chair), Janette Force, Denise Winter, Cindy Finnie, Robert
Birman (arrived at 4 p.m.), Dave Robison, Sherri Hanke, Amanda Milholland
NON-VOTING MEMBERS PRESENT:
Mari Mullen, William Roney
MEMBERS EXCUSED:
Cindy Finnie,Barb Trailer, Sam Gibboney
CITY STAFF PRESENT:
City Manager David Timmons, Deputy City Clerk Joshua Stecker, Marketing Director Christina Pivarnik
GUESTS:
Marsha Massey, Steve Shively, Magdalene Adenau, Keven Eliff
Topic Action
Chair Michelle Sandoval called the meeting to order at 3:00 p.m.
Approval of Minutes:
January 9, 2018Unanimously approved.
General Announcements: David Timmons reported that Council had accepted the
Committee’s recommended 2018 budget and that all applicable contracts were in place.
2018 Lodging Tax Marketing: Marsha Massey facilitated a discussion of marketing strategies
and options. The committee discussed the formation and structure of a marketing committee
that could include representation from different sectors under LTAC oversight.
The Committee identified several marketing needs including:
Shoulder season strategies
More digital marketing
More banners
Sizzle reel
Marketing to itineraries – adventure, indulgences, food, etc.
Winter lighting
Formation of an Arts District
Augmented Reality and geocaching experiences
Collaboration with the County, Olympic National Park
Marketing to international visitors
Marketing to maintain summer capacity
Next Meeting:
April 10, 2018
Adjourn:
The meeting adjourned at 5:00 p.m.