HomeMy WebLinkAbout05-16-07• PEG Access Coordinating Committee Minutes, 5-16-07
3:00 PM at Mark Welch's classroom. The PEG Board held the second day of
the Strategic Planning Retreat with Albert Koval facilitating. Members
present were Mark Welch, Julian Ray, John Watts, Tom Opstad, Teresa
Percy, Karen Nelson, Gary Nelson and Kitti det-ong.
Following is Albert Koval's summary from the retreat:
PTTV Mission Statement - Today
To create community through communication, by acting as a conduit
for information sharing between neighbors.❑
PTTV Mission Statement - Proposed
To be the biggest little television station in the world.
PTTV Purpose - Proposed
To create community through communication by acting as a conduit
for information sharing between neighbors...
... around the world.
PTTV Values - in no specific order
❖Public Service
❖Innovation
❖Honesty, Integrity & Trust
❖Teamwork
❖Community Access
❖Equal Access
❖Partnership
❖Quest for Excellence
❖Programming
:-Producers
:•Partners
Excellence, areas to strive for
❖Quality in Content
❖Quality Production Values
❖Quality Producers
❖Quality Partner relationships
❖Schedule - can be relied upon
PTTV Opportunities
❖Build a Foundation for the Future
❖New Technologies
• ❖Internet
❖Digital Video
d•Wireless Internet
❖Partner with NGO's & Non -Profits to serve mutual audiences, e.g.,
❖Centrum
❖Copper Canyon
❖WSU & Pennisula College
❖Field Production - take it to the streets
Goals for PEG Board
❖Craft long-range business plan
:-More Discipline around Planning & Budget
4'* Comprehension, Accountability
❖issues
❖Opportunities
❖Identify Deliverables
❖Perform due -diligence
❖Take action
❖Keep Stakeholders & City Council actively informed of progress, issues
High Level Goals for Station Manager
:Business Plan -> Results
*-Assist with Planning & Budget
i:Documented Policies, Procedures
Transmission of Information
❖Expand Viewership
-:-New image & Station ID
-: PTTV: Easy to Use, Easy to get info out to the community
❖Station Automation
❖Video Server
.,Web Server/ Internet presence
,.-Bring Issues/Opportunities to PEG Board for action/direction
Distribution / Media Partners
❖Millennium Digital Media
❖ Internet
❖Leader
❖PDN
❖Olympus. net
❖ Podcasts
**+* PBS
❖Clallam County /WAVE
❖Low Power Radio Station License
• PTTV Organizational Goals
v, Develop core values that are shared
• ❖Grow & Flourish
4+ Banish Fear - fear of change, of censorship, of failure, of success
❖Be Visionaries - Demonstrate that vision
❖More Accessible - Always
❖Focus on Results
❖Commitment to Quality
❖Ease of Use
PTTV Organizational Goals - 2
❖Part of City of PT IT Infrastructure, "a utility"
❖Educational Content
4.'+ Realistic Goals
❖Responsive to Technological Change
❖Stakeholder Involvement & Alignment
❖City, School, Public
❖Learn, continue to grow
❖Outreach - solicit input
❖Make better use of Human Capital
❖Discipline / Determination / Focus
PTTV Organizational Goals - 3
• ❖Change & Adapt to community needs
❖Practical Strategy -> Articulated Goals
❖Gain Jefferson County Involvement
❖Serve Niche / Unique Markets
❖Provide Public Access to real-life events
❖Expand access
❖reverse declining viewership
❖Go Global!
❖Have powerful tools at our disposal
:•Learn / Re -Learn / Use
Financial Goals
❖Long-range Operating Budget
❖Consistent, growing funding/budget
❖More Discipline & Planning
❖New Operating Structure?
❖Non -Profit (501c3) Status?
❖How to increase funding?
❖Serve stakeholders & community
PTTV Customers - 50,000 ft. view
• ❖Viewers
❖current (Millennium PT)
•
4 -potential (Global)
❖Taxing Agencies
❖Education
❖Government
❖NGO's / Non -Profit agencies
❖Visitors / Tourists
❖HAPN (not sure what this stands for!)
Interesting Subsets of Customers (1)
❖Millennium
❖Mothers with Children
❖Seniors / Shut-ins / Infirmed /Disabled
❖Parents, Families, Extended Families
❖Festivals
❖Port Townsend Film Festival
❖Wooden Boat
❖ Kinetics
❖Rhody
4- Internet
❖TiVo, Podcasts
Interesting Subsets of Customers (2)
❖Grocers
❖Co-op, Aldrich's, Farmer's Mkt, local growers
❖Organizations
❖Schools, Pennisula College, WSU
❖Boiler Room
❖Marine Sciences Center
❖Olycap
❖Habitat for Humanity
❖ Hospital
❖ Breweries
❖Skookum
Interesting Subsets of Customers (3)
❖Media
❖Leader, PDN, PBS,
❖Clallam County (Wave)
❖Sponsors / Partners
❖Centrum
-.# Key City Players
❖WSU
❖Copper Canyon Press
❖Guilds
• ❖Artists & Musicians
❖Realtors
• ❖Bar Assn
❖etc.
Interesting Subsets of Customers (4)
•: Government
:•Public Health
d•Prosecutor's Office
❖Police
:•Fire Dept.
❖Domestic Violence Agencies
Content
❖"A Window & Mirror into Port Townsend"
"Speakers Corner"
❖Local Content
❖Add'I Outlet for Local Media
❖ Internet -based
❖Streaming Video
❖Podcasts / Downloads
❖TiVo / Time -shifting
PTTV Parking Lot
• ❖Millennium Franchise Renewal in 2011
❖declining, down from 2000 to 1650
❖County Subscribers = —4100
❖Alignment with Stakeholders
❖Technical Production Standards / Values